HomeBusiness PointHow Mi TVs Gained...

How Mi TVs Gained so Much Popularity in India

Chinese multinational corporation Xiaomi, the company which makes the most popular TVs in India, namely the Mi TV, is known for its simple motto. This translates to giving Indians the best TVs on offer, with bigger and brighter screens, offering smart TVs at affordable prices. As a result, the average consumer now has a Mi TV in their household, and some have two. Taking the Indian TV market by storm, Xiaomi managed to sell a million LED TVs, with the 32 – inch LED TV being the top seller, in a short period of nine months in 2018.

At the time, Xiaomi was a young company — eight years young to be precise –, and this was nothing short of a major feat. Xiaomi launched the Mi TV in India, ignoring its native China, where no Android TVs existed. In the Indian market, the company heavily invested in the mindset of the Indian consumer who desired value for money yet was brand-conscious. Today, Xiaomi’s sub-brand, Redmi, sells pocket-friendly smartphones in India as well. So what has made Xiaomi surpass the big TV brands like Samsung and Sony that Indians swear by? An answer is several things. 

Huge Features, Small Price Tag

This is the main reason that buying Mi TVs has become very comfortable in every home. It came out when people wanted an LED TV at any cost. Xiaomi, by setting up plants in India to save on manufacturing costs (it does the same with its phones), manages to give Indians consumers appliances at extremely competitive rates. The Mi smart LED TV range has aggressive price tags that compel the most faithful fans of traditional brands to turn to Mi. The 43-inch Mi smart LED TV 4A led the pack of LED TVs, retailing at an affordable approximate price of 22,000 INR. Most Mi TVs have been marketed on e-commerce platforms, thereby cutting costs of advertising and infrastructure. A 32-inch TV variant has been a popular option, with the model suited for compact Indian homes.

If you want to enjoy a theatre-like experience at your home, then buying a huge television up to  65 inch TV will do the job. This model, the 32 – inch LED TV, is considered one of the brand’s hot-sellers. It launched with a price tag of less than 15,000 INR. When smart TV technology was just being introduced to hungry consumers, Mi TVs supported Full HD formats, and their competitors sold these TVs at a higher price. Xiaomi had another ace up its sleeve. When most TV brands sell TVs that are only HD Ready LED TVs, Xiaomi offers consumers Full HD LED TVs at similar price points. The icing on the cake is, any Mi TV that the company has launched has always been a smart TV, not just a regular LED TV, like what the other brands sold at higher costs. The inexpensive yet smart combination has Xiaomi seeing success today. 

Trustworthy Brand

Retailers of Mi TVs compare the Mi TV price with other famous brands and claim that Indians would end up paying double the price for a smart LED TV from conventional brands like Samsung and Panasonic. Over and above that, add festival deals and discounts, and the picture is a win-win for consumers and sellers. The company keeps costs low and profit margins just enough to make money, giving consumers their money’s worth. Furthermore, the brand depends on selling more TVs and making a profit, rather than profit on single unit sales. The brand has managed to penetrate the Indian market with its reliable fitness bands and smartphones.

Focusing on building on its success via smartphones, Xiaomi has managed to carry over that reputation to its consumer electronics segment of TVs, especially getting a dedicated fan following its smart 32-inch LED TV. People have used the brand’s smartphones and found them to be quality products with advanced features and specs, available at affordable prices. Moreover, Xiaomi has built a history of service that consumers can rely on — quick, convenient, and consumer-friendly. As a result, it has achieved the unrelenting trust of Indian consumers who also trust its other products. Smartphones by the brand offer smart and innovative features that result in a fantastic performance, and consumers believe Mi TVs will deliver the same. 

Branding and Marketing

Xiaomi as a brand is always focusing on the bigger picture of brand awareness rather than promoting individual products. Although they do promote their products via advertisements in newspapers, online, and through social media, you will discover that they are driven by the perception of the brand’s ability “Xiaomi.” ThisThis has achieved that it has carved a niche in the mentality of consumers, and the “Mi” sub-brand reflects this.

Xiaomi is the first company in India to publicize its Mi TV through flash sales on e-commerce platforms. In 2020, Xiaomi introduced its e-commerce portal called Mi.com. All this has caught the keen eyes of Indian consumers who demand more of Xiaomi’s TVs and other products. Currently, Xiaomi makes some of the slimmest TVs, and the Mi TV is still sought-after. The brand has a faithful Indian consumer base and launches products with events and invitations for consumers. You can buy fantastic Mi TVs at the Bajaj Finserv EMI Store at unbeatable discounts. You can also purchase your preferred Mi TV model at no-cost EMIs using the Bajaj Finserv EMI Network Card.

Check out: Top 10 Best Xiaomi Smartphones of 2021: Latest List

Most Popular

More from Author

The Best Way to Exchange PayPal for Skrill: Theredpay.com

Are you looking for a way to exchange your PayPal account...

The Impact Of Technology PR Jobs In NYC

With its diverse businesses, New York City (NYC) has long been...

17 Online Jobs That Pay Hourly Freelancers

Are you considering an online job for an extra income stream?...

Predictive Analytics: Benefits for E-Commerce Platform

Imagine an AI-based tool that predicts your customers' desires, foresees what...

Read Now

Let’s Take a Deeper Look into the Paging Systems for Offices

Communication tools like paging systems help people exchange pages or messages via a central system. Although these are common in hospitality, healthcare, and retail sectors, corporate offices have also started eyeing them for their ability to deliver communication faster. You come across diverse types of these systems...

Why Online Reputation Management Matters for Small Businesses?

Every small and large business nowadays demands an online reputation, which is crucial. Small businesses work hard to provide valuable and high-quality products to their audience and provide the right information to them. Most consumers now rely on the internet to search, explore, and make wise purchasing...

Investment Property in Portugal: Should You Buy Now?

The process of purchasing investment real estate in Portugal - the possibility of obtaining citizenship in the country. Qualified real estate agents painstakingly select real estate according to individual parameters. It is necessary to turn exclusively to professionals with experience in the real estate market of Portugal,...

Concrete Metal Formwork: Its Role in Creating Durable Structures

Formwork is critical for ensuring concrete cures properly in its intended form. There are many types of concrete formwork available, and each one holds a purpose. Learning about the different kinds is essential for those in the concrete construction industry. Concrete Metal Formwork Is Essential in the Construction...

What is Greenwashing? 8 Ways to Avoid it in 2023

What is greenwashing? Greenwashing is a deceptive marketing tactic used by companies to make their products appear more environmentally friendly than they really are. According to TerraChoice, a consulting firm specializing in environmental claims, more than 95% of products claiming to be "green" or "eco-friendly" are guilty...

When Is It Time To Hire A Marketing Agency: Top Signs

When is it time to hire a marketing agency? How do you know when it's time to stop being overwhelmed by the number of marketing channels and focus on just a few? And how do you know what to focus on if you're just starting out? This...

10 Features to Look for in an Applicant Management Software

Discover the 10 essential features to transform your applicant management process. From seamless resume parsing to collaborative hiring and data-driven decision-making, find the perfect software solution to streamline your recruitment and attract top talent. In today's competitive job market, finding and hiring top talent is a priority for...

The Importance of Current Affairs for Exam Preparation in 2023

Students need to stay updated with current affairs to excel in their exam preparations in the fast-paced world. Whether it's a school exam, a university entrance test, or a competitive examination, having access to the current affairs 2023 pdf is crucial. This article will explore why keeping...

11 Must-Have Marketing Campaign Plan Timelines For Business

A well-planned and executed marketing campaign can make all the difference in the success of any business. To achieve success, businesses need to have a clear and concise marketing campaign plan, which includes a timeline. However, with so many different marketing channels and tactics available, it can...

Tips for Finding Affordable Small Business Insurance

Many small businesses want to get insurance, but they are worried about the costs. However, insurance is so important in such a wide array of ways that you cannot afford to be without it. Therefore, finding affordable small business insurance is absolutely vital. While there is no...

Mistakes That Can Lead You To Rent the Wrong Type of Car

The most convenient and easy way to roam in and around the land of luxury, Dubai is by riding a car. Public transport is well developed and has cheap rates, but it lacks comfort and privacy. Moreover, it also does not provide access to the exact location...

Choosing the Right Charlotte Personal Injury Lawyer for Your Case

In the aftermath of a personal injury or car accident, the last thing you want to worry about is navigating the complex world of legal representation. The right personal injury lawyer can make all the difference in securing fair compensation and a sense of justice. Charlotte, North...