HomeBusiness PointTop 10 Important Features...

Top 10 Important Features Of B2B eCommerce Store

B2B ecommerce refers to the sales of goods and services between two businesses via a set web portal. Since orders are processed digitally, buying efficiency is improved for manufacturers, distributors, wholesalers and many more B2B sellers.

B2B ecommerce store is a website where customers or other businesses can browse their product catalogue and make an order. For a B2B ecommerce store to be successful, the website needs to compliment the business model effectively. It should deliver buying and engagement options that go beyond catalogue printing and voice call ordering. Below are ten essential features of a successful B2B ecommerce website.

Segmentation with customer groups and profiles. In B2C, customers are handled similarly. But for B2B deals with orders that vary from customer to customer; hence it needs strict group designations for segmenting its clients. Therefore, B2B should categorize customers into different groups. This helps it in setting prices, minimum order requirements and group-specific content for each segment.

B2B Customers Can Be Grouped Based On Their Profiles, including:

  • Geographic location.
  • Order size.
  • Catalogue Choice.
  • Reorder regularity.
  • Products ordered.

1. Employ SSL security to Ensure Secure Connection on Your Store

When visitors visit your website to browse and ultimately make a purchase, you wouldn’t want them to leave simply because of a lack of trust and security factor. Any informed customer will first look for the HTTPS sign before the URL and the grey padlock sign. To deploy the same, we suggest going for the right kind of SSL cert for your business website.  If you run a web shop that has multiple first level subdomains under the main domain, installing a wildcard SSL cert is your best bet. While making a purchase ensure that you buy your cert from reliable CAs. RapidSSL, Comodo SSL certificate, AlphaSSL, GeoTrust Certificate, Thawte SSL, DigiCert SSL Certificates etc. are some of the trusted names in the cybersecurity market that have gained a standing of trust and reliability in the market over the years.

2. Catalogue and pricing

B2B ecommerce stores can sell at different prices based on the customer type or group. Segmenting the customers personalizes their shopping experience and makes it possible to offer special product pricing to the more demanding clients.

B2B ecommerce stores depending on customer groups set the price of any product. A customer-specific product catalogue makes it possible to have customer-specific pricing. B2B ecommerce stores need a very complex product catalogue pricing structure so unique that it cannot be built into existing products; you will only be required to create new products specific to the customer group.

3. Bulk Discounts

Bulk discount is a common feature of B2B business. It is useful in encouraging a high number of orders and creating customers’ loyalty. Bulk discounts can be given based on purchase quantity or purchase amount. Discounts can be varying and can be utilized for all products available in the store located globally. Also, you should specify different discount levels based on the customer groups.

4. Minimum Order Quantity

A Minimum Order Quantity (MOQ) refers to the low quantity ordered for selling purposes. If the customer cannot meet the minimum requirement of the order, he/she cannot place the order. Therefore, a B2B ecommerce platform should set minimum order quantities per product. Minimum order quantities are often essential for managing margins and ensuring that a business remains profitable.

5. Customer Registration

Customer Registration is an essential feature for every B2B ecommerce store, but its functionality should be specific for a business that sells to other businesses. This makes it possible to personalize product pricing, minimum order quantities, payment terms, discounts and shipping options based on customer groups or individual customers.

6. Reorder Earlier Purchased products

Registered customers should be able to log in to their accounts page and view a list of past orders and reorder a specific order with a single click – One-click reorder. This saves them a lot of time searching the whole store catalogue for a specific product and grows customer loyalty.

7. Flexible Payment Options

B2B ordering process or checkout is done online, but not every order can or should have payment processed for online products. To accommodate the needs of B2B customers, one should integrate offline payment methods purchase orders, checks corporate accounts and many more.

An ecommerce platform should include the ability to configure multiple payment options while customizing them for specific customer groups, order amounts or locations.

8. Real-time Inventory Updates

To offer the latest inventory information, there should be real-time inventory information. For example, you don’t want your customer to order 200 pieces of mugs to find out on checkout that only 50 mugs are available.

A centralized database for the ecommerce system makes it possible to integrate many sales like Point of Sale(POS) and ERP. This will make sure that the system is displaying the correct inventory position.

9. Order StatusTracking

Order tracking is key to success in all different types of supply chain models. For example, B2B ecommerce store should be able to show a detailed order status to its customers. An online tracker showing each step of the order process and its current progress (like order received or not, confirmation sent, order approved, paid in full, in production, shipped and delivered) can be incredibly useful for the stakeholders at your customer`s company.

10. Bulk Order

For B2B customers placing large orders, especially for catalogue orders or products order by part Number or SKUs, instead of having them search or browse products one-by-one, a bulk order form can enhance the overall shopping experience by adding a simple, intuitive way to place large orders. A bulk order form can use product Number or SKU plus the required quantity and directly to checkout hence a simple ordering process for your customers.


Many people argue that blogs and forms should be considered, while others prefer brand presence. However, both point of views is correct. If you wish to generate leads through your B2B platform, these two aspects should be tandem. However, a strong platform and user experience are useful components of your B2B eCommerce store or website.

Most Popular

More from Author

Unleashing Efficiency: Exploring Features of the Best Workflow Automation Software

In the intricate tapestry of modern business operations, the adoption of...

Choosing Loans with No Credit Check

Nobody decides to take a loan without a good reason. There...

Features and Benefits of Payroll Outsourcing in 2024

Today more companies and businesses recognize the benefits of payroll outsourcing...

Sitting Pretty: A Comprehensive Guide to Upholstery Materials in Office Chairs

Choosing the right office chair involves more than just considering ergonomic...

Read Now

Best Options Trading Services: Navigating the Financial Frontier

Options trading is an exciting yet complex realm within the financial market. As more individuals delve into this space to diversify their investment portfolios, the choice of the right options trading service becomes paramount. This article aims to guide you through the process of selecting the best...

4 Tips for Problem Solving Your LLM Issues

Artificial intelligence is reshaping the world around us. The technology has developed rapidly over the past few years and now looks set to completely transform the way in which we live our lives. Large language models (LLMs have been hugely important in the recent AI surge. However, like...

How Technology Enhances Efficiency in Modern Sales Processes

You're navigating the fast-paced world of sales, and you understand that efficiency is key. But are you leveraging modern technology to its fullest potential? Uncover how tech advancements are revolutionizing sales processes, driving efficiency, and giving salespeople that crucial competitive edge. Let's dive in and explore the...

A Thorough Guide to Perfecting Your Website to Promote Engagement

Regardless of your website's unique purpose, it must generate engagement among its audience to sustain your business or brand. If you have experienced periods of low engagement, you know first-hand just how seemingly impossible it can feel to find a way to make your website exciting again....

Why Investing in Marketing Strategy Services Is a Smart Move

Business owners often struggle when it comes to creating an effective marketing strategy. This is especially true when it comes to lead generation and creating sufficient revenue. Unfortunately, even the smallest companies can suffer from a bad marketing strategy. A business that is unable to generate sales is...

4 Tips for Navigating Small Business Success in 2023

Regardless of your business size, surviving the competitive landscape demands a flawless branding strategy. Unlike larger brands with ample budgets, start-ups, and small businesses must craft impactful approaches to amplify visibility. Here are some tips for branding strategies that will help you navigate your small business in...

A Store without Right Kind of Equipment is Incomplete

Store storage is a place that plays a very important role in the success of a business. If you can manage equipment properly, then your business will continue to run smoothly without experiencing any sort of problem. But the problem is, often store maintenance and management are...

7 Best Employee Scheduling Software for Small Business

Today, we're diving into a world that might not be as exciting as superheroes or thrilling adventures, but trust me, it's a game-changer for small businesses. We're talking about employee scheduling software. Sounds a bit technical, right? Don't worry; we'll simplify employee scheduling software for small business...

Best Software Tools for Glass Business

Find the best business software to run your glass business. Also, we have listed some top software with features, benefits, pricing, and contact details. GlassManager: Streamline Your Glass Company Operations Are you tired of managing your glass business the hard way? Also, GlassManager is a perfect glass software solution to...

How Explainer Videos Can Boost eCommerce Sales

In today's fast-paced digital landscape, eCommerce has become a dominant force in the business world. The convenience of online shopping has revolutionized the way consumers make purchasing decisions. However, as eCommerce thrives, competition among online retailers has intensified. In this highly competitive environment, the need to stand...

4 Questions to Consider Before You Get Pressure Washer Liability Insurance

If your goal is to own a small business that has the power to improve the curb appeal of commercial and residential properties, starting a pressure washing company is a good idea. In fact, this is a growing industry, as the market size increased by 9.4% within...

What Makes These Sleek Modern Restaurant Booths a Must-Have?

When dining out, the ambiance of a restaurant plays a crucial part in improving customer experience. One element that can truly elevate a dining space's aesthetics and comfort is sleek modern restaurant booths. These chic seating options have become increasingly popular among restaurateurs and diners thanks to...