HomeBusiness PointTop 10 Important Features...

Top 10 Important Features Of B2B eCommerce Store

B2B ecommerce refers to the sales of goods and services between two businesses via a set web portal. Since orders are processed digitally, buying efficiency is improved for manufacturers, distributors, wholesalers and many more B2B sellers.

B2B ecommerce store is a website where customers or other businesses can browse their product catalogue and make an order. For a B2B ecommerce store to be successful, the website needs to compliment the business model effectively. It should deliver buying and engagement options that go beyond catalogue printing and voice call ordering. Below are ten essential features of a successful B2B ecommerce website.

Segmentation with customer groups and profiles. In B2C, customers are handled similarly. But for B2B deals with orders that vary from customer to customer; hence it needs strict group designations for segmenting its clients. Therefore, B2B should categorize customers into different groups. This helps it in setting prices, minimum order requirements and group-specific content for each segment.

B2B Customers Can Be Grouped Based On Their Profiles, including:

  • Geographic location.
  • Order size.
  • Catalogue Choice.
  • Reorder regularity.
  • Products ordered.

1. Employ SSL security to Ensure Secure Connection on Your Store

When visitors visit your website to browse and ultimately make a purchase, you wouldn’t want them to leave simply because of a lack of trust and security factor. Any informed customer will first look for the HTTPS sign before the URL and the grey padlock sign. To deploy the same, we suggest going for the right kind of SSL cert for your business website.  If you run a web shop that has multiple first level subdomains under the main domain, installing a wildcard SSL cert is your best bet. While making a purchase ensure that you buy your cert from reliable CAs. RapidSSL, Comodo SSL certificate, AlphaSSL, GeoTrust Certificate, Thawte SSL, DigiCert SSL Certificates etc. are some of the trusted names in the cybersecurity market that have gained a standing of trust and reliability in the market over the years.

2. Catalogue and pricing

B2B ecommerce stores can sell at different prices based on the customer type or group. Segmenting the customers personalizes their shopping experience and makes it possible to offer special product pricing to the more demanding clients.

B2B ecommerce stores depending on customer groups set the price of any product. A customer-specific product catalogue makes it possible to have customer-specific pricing. B2B ecommerce stores need a very complex product catalogue pricing structure so unique that it cannot be built into existing products; you will only be required to create new products specific to the customer group.

3. Bulk Discounts

Bulk discount is a common feature of B2B business. It is useful in encouraging a high number of orders and creating customers’ loyalty. Bulk discounts can be given based on purchase quantity or purchase amount. Discounts can be varying and can be utilized for all products available in the store located globally. Also, you should specify different discount levels based on the customer groups.

4. Minimum Order Quantity

A Minimum Order Quantity (MOQ) refers to the low quantity ordered for selling purposes. If the customer cannot meet the minimum requirement of the order, he/she cannot place the order. Therefore, a B2B ecommerce platform should set minimum order quantities per product. Minimum order quantities are often essential for managing margins and ensuring that a business remains profitable.

5. Customer Registration

Customer Registration is an essential feature for every B2B ecommerce store, but its functionality should be specific for a business that sells to other businesses. This makes it possible to personalize product pricing, minimum order quantities, payment terms, discounts and shipping options based on customer groups or individual customers.

6. Reorder Earlier Purchased products

Registered customers should be able to log in to their accounts page and view a list of past orders and reorder a specific order with a single click – One-click reorder. This saves them a lot of time searching the whole store catalogue for a specific product and grows customer loyalty.

7. Flexible Payment Options

B2B ordering process or checkout is done online, but not every order can or should have payment processed for online products. To accommodate the needs of B2B customers, one should integrate offline payment methods purchase orders, checks corporate accounts and many more.

An ecommerce platform should include the ability to configure multiple payment options while customizing them for specific customer groups, order amounts or locations.

8. Real-time Inventory Updates

To offer the latest inventory information, there should be real-time inventory information. For example, you don’t want your customer to order 200 pieces of mugs to find out on checkout that only 50 mugs are available.

A centralized database for the ecommerce system makes it possible to integrate many sales like Point of Sale(POS) and ERP. This will make sure that the system is displaying the correct inventory position.

9. Order StatusTracking

Order tracking is key to success in all different types of supply chain models. For example, B2B ecommerce store should be able to show a detailed order status to its customers. An online tracker showing each step of the order process and its current progress (like order received or not, confirmation sent, order approved, paid in full, in production, shipped and delivered) can be incredibly useful for the stakeholders at your customer`s company.

10. Bulk Order

For B2B customers placing large orders, especially for catalogue orders or products order by part Number or SKUs, instead of having them search or browse products one-by-one, a bulk order form can enhance the overall shopping experience by adding a simple, intuitive way to place large orders. A bulk order form can use product Number or SKU plus the required quantity and directly to checkout hence a simple ordering process for your customers.


Many people argue that blogs and forms should be considered, while others prefer brand presence. However, both point of views is correct. If you wish to generate leads through your B2B platform, these two aspects should be tandem. However, a strong platform and user experience are useful components of your B2B eCommerce store or website.

Most Popular

More from Author

The Best Way to Exchange PayPal for Skrill: Theredpay.com

Are you looking for a way to exchange your PayPal account...

The Impact Of Technology PR Jobs In NYC

With its diverse businesses, New York City (NYC) has long been...

17 Online Jobs That Pay Hourly Freelancers

Are you considering an online job for an extra income stream?...

Predictive Analytics: Benefits for E-Commerce Platform

Imagine an AI-based tool that predicts your customers' desires, foresees what...

Read Now

Let’s Take a Deeper Look into the Paging Systems for Offices

Communication tools like paging systems help people exchange pages or messages via a central system. Although these are common in hospitality, healthcare, and retail sectors, corporate offices have also started eyeing them for their ability to deliver communication faster. You come across diverse types of these systems...

Why Online Reputation Management Matters for Small Businesses?

Every small and large business nowadays demands an online reputation, which is crucial. Small businesses work hard to provide valuable and high-quality products to their audience and provide the right information to them. Most consumers now rely on the internet to search, explore, and make wise purchasing...

Investment Property in Portugal: Should You Buy Now?

The process of purchasing investment real estate in Portugal - the possibility of obtaining citizenship in the country. Qualified real estate agents painstakingly select real estate according to individual parameters. It is necessary to turn exclusively to professionals with experience in the real estate market of Portugal,...

Concrete Metal Formwork: Its Role in Creating Durable Structures

Formwork is critical for ensuring concrete cures properly in its intended form. There are many types of concrete formwork available, and each one holds a purpose. Learning about the different kinds is essential for those in the concrete construction industry. Concrete Metal Formwork Is Essential in the Construction...

What is Greenwashing? 8 Ways to Avoid it in 2023

What is greenwashing? Greenwashing is a deceptive marketing tactic used by companies to make their products appear more environmentally friendly than they really are. According to TerraChoice, a consulting firm specializing in environmental claims, more than 95% of products claiming to be "green" or "eco-friendly" are guilty...

When Is It Time To Hire A Marketing Agency: Top Signs

When is it time to hire a marketing agency? How do you know when it's time to stop being overwhelmed by the number of marketing channels and focus on just a few? And how do you know what to focus on if you're just starting out? This...

10 Features to Look for in an Applicant Management Software

Discover the 10 essential features to transform your applicant management process. From seamless resume parsing to collaborative hiring and data-driven decision-making, find the perfect software solution to streamline your recruitment and attract top talent. In today's competitive job market, finding and hiring top talent is a priority for...

The Importance of Current Affairs for Exam Preparation in 2023

Students need to stay updated with current affairs to excel in their exam preparations in the fast-paced world. Whether it's a school exam, a university entrance test, or a competitive examination, having access to the current affairs 2023 pdf is crucial. This article will explore why keeping...

11 Must-Have Marketing Campaign Plan Timelines For Business

A well-planned and executed marketing campaign can make all the difference in the success of any business. To achieve success, businesses need to have a clear and concise marketing campaign plan, which includes a timeline. However, with so many different marketing channels and tactics available, it can...

Tips for Finding Affordable Small Business Insurance

Many small businesses want to get insurance, but they are worried about the costs. However, insurance is so important in such a wide array of ways that you cannot afford to be without it. Therefore, finding affordable small business insurance is absolutely vital. While there is no...

Mistakes That Can Lead You To Rent the Wrong Type of Car

The most convenient and easy way to roam in and around the land of luxury, Dubai is by riding a car. Public transport is well developed and has cheap rates, but it lacks comfort and privacy. Moreover, it also does not provide access to the exact location...

Choosing the Right Charlotte Personal Injury Lawyer for Your Case

In the aftermath of a personal injury or car accident, the last thing you want to worry about is navigating the complex world of legal representation. The right personal injury lawyer can make all the difference in securing fair compensation and a sense of justice. Charlotte, North...