When is it time to hire a marketing agency? How do you know when it’s time to stop being overwhelmed by the number of marketing channels and focus on just a few? And how do you know what to focus on if you’re just starting out? This post will review some signs that it’s time for professional help and the benefits of hiring a marketing agency.
Lack of Marketing Expertise
If you don’t have the expertise to do it yourself, you need to hire someone who does. A lack of marketing expertise is one of the most common reasons businesses fail to market their products and services.
But how do you know if your company lacks marketing expertise? Here are some signs:
- You are not using any data-driven tactics (i.e., analytics) in your campaigns
- Your website isn’t optimized for conversions
- Your team doesn’t understand how content creation works
If any of these describe your situation or business culture, it might be time for an outside perspective and fresh ideas.
Decreasing Sales and Leads
If your business has been stagnant for a while and you are unsure why, it may be time to consider hiring a marketing agency. You need to be tracking your key analytics and should be able to see if your marketing is working or not.
If you have been seeing a decrease in sales and leads over the past few months, this could indicate that your current approach isn’t working anymore. This could mean it’s time to seek help from an outside source who can develop new strategies for reaching customers online or offline (depending on where most of your traffic comes from).
Overworked In-House Team
If you work with a small team of in-house marketers, it’s important to ensure they have enough time to focus on the tasks. If your team is overworked and stressed out, they may not perform at their best or, even worse, take on more work than is necessary. This can lead to mistakes and missed deadlines, ultimately costing your business money.
To avoid this problem altogether, hiring an agency that has access to more resources than just the people sitting in front of computers every day (e.g., designers) might be worth hiring.
Failure to Track Key Analytics
Another key sign you need to hire a marketing agency is that you’re not tracking key analytics. Tracking analytics is critical for understanding what’s working and what isn’t, which will help you change your marketing strategy.
You should be able to see how many visitors are coming to your website, where they came from, how long they stayed on the site and so on. If no numbers are available for these types of things, then it could be time for an outside agency with more experience in this area than you may have on staff right now.
There are many signs to indicate it’s time to hire a marketing agency. Are you able to achieve success with your current team? If any of these red flags have been raised in your company, then now is the time to start looking into hiring one.