When it comes to blogging today, you aren’t limited to just starting your own site and your own page, you can opt to write a guest blog instead. This has many benefits, including access to that site’s already existing visitors and the chance to talk about a topic you want to and grow as a thought leader.
If you are looking to share the love on a guest blog, check out our 5 tips for success today…
1. Know your Audience
The first and most important step in writing an awesome guest blog is to know who you are writing it for. As the best SEO agency in Dallas will tell you, it is all about finding your target audience, what they want, what they need, and how you can provide it for them. You need to find an issue that needs solving, some way to provide value, and then do it.
You need to select a topic that benefits you and your brand, but also that resonates with your audience. Are you trying to inform them? To show that you have the product to answer their needs? Make it about them and you will have an awesome blog post that will perform the way you want it to.
2. Find the Perfect Site
Now that you know who your ideal audience is, you need to find the right site where you can connect with this audience. One of the benefits of guest blogging is that you can take advantage of established audiences, but that won’t matter if you pick a site whose audience does not fit with your goals.
The topic you choose needs to be as important and relevant to the site and its usual bloggers as it is to you, or at least be compatible. You don’t want to write a tech-based article and then post it on a website dedicated to walks in nature, for example. Find a reputable site that suits your niche and go from there.
3. Align Your Style with the Blog and the Usual Blogger
You are not writing for any old site but a specific one that you have selected, so to succeed you should let that show. Write your blog post to fit in with their usual format and style, in the right tone of voice to please their audience. You are not ghostwriting, so don’t feel the need to mimic the usual blogger, but rather follow the spoken or unspoken norms.
Choose your images carefully again lining up with the look of the site you have chosen while also keeping them highly relevant to your topic. Formatting and arranging your article correctly beforehand will please the people you are writing for and may help cement a positive partnership going forward.
4. Focus on your own SEO
Including valuable backlinks, writing with knowledge and expertise and in a high-quality way will all help the success of your blog post. If you endeavour to take steps to work on your own SEO, you will save your guest site having to put the links in for you. You can include links to other blogs on the site drawing readers in and this can help ensure your own success.
5. Make it actionable: And Provide the Action
If you truly want your guest blog to succeed, give your readers something to do, and a way to do it. You should include a link to your landing page where they can follow your CTA (call-to-action) and enter your sales funnel.
We all know that a catchy title and a great post are important. But knowing your audience, choosing the perfect site and then crafting a blog that both fits with the site and is already search engine optimised will truly help your guest blog to succeed thus bolstering your backlink profile.
Check out: 6 Useful Tips For Content Optimization