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3 Communication Methods Businesses Can Use

Effective communication is crucial for businesses of all sizes and industries. Whether communicating with customers, collaborating with colleagues, or managing teams, businesses must convey information clearly and effectively to achieve their goals.

Poor communication can lead to misunderstandings, delays, errors, and even lost revenue. According to a survey of 400 corporations in the US and the UK, it is evident that inadequate communication can have a substantial impact, with an estimated cost of USD$37 billion. This cost encompasses the consequences of employee misunderstandings, including errors of omission, due to incorrect or incomplete information regarding company policies, job functions, or business processes.

Fortunately, many communication methods available to businesses today can help them overcome these challenges. This article will cover three of the most common and effective communication methods for businesses today: email, video conferencing, and instant messaging.

By understanding the benefits and limitations of each method, businesses can choose the right communication approach for their specific needs and improve their overall communication effectiveness.

1. Email

Email is one of the most widely used communication methods in businesses today. It’s a fast, efficient, and cost-effective way to send messages and files to colleagues, customers, and partners.

Here are some tips for using email effectively in your business:

  • Write Clear And Concise Subject Lines: Make sure your email subject line accurately reflects the content of your message and is easy to understand. A clear subject line can help ensure that your email gets opened and read.
  • Use A Professional Tone: When writing business emails, it’s important to use a professional tone and avoid slang or informal language. Use proper grammar, spelling, and punctuation to convey a sense of professionalism and competence.
  • Keep It Short And To The Point: Business professionals are often busy and may not have time to read lengthy emails. Keep your messages short and focused, and get to the point quickly.
  • Consider Email Faxing: Email faxing is a popular and convenient method of sending faxes in the digital age. Rather than using a traditional fax machine, professionals today can learn how to fax from email with ease. This modern approach to faxing offers a range of benefits for businesses, including improved efficiency and cost savings.
  • Learn to write professional Thank you Emails: A professional thank you email is an essential part of your career development. It helps you make a great first impression and develops a business relationship with someone you have just met, whether a hiring manager, business owner, sales professional, or similar.

While email is a convenient and efficient communication method, there are some downsides to consider. Emails can be misinterpreted, and tone and context can be lost in translation. Additionally, emails can be easily forwarded, leading to the unintended distribution of sensitive or confidential information.

2. Video Conferencing

Video conferencing is a powerful communication tool that allows businesses to conduct meetings and presentations remotely, connecting people from different locations in real-time. Video conferencing can help businesses save time and money on travel expenses while improving collaboration and productivity.

Here are some tips for using video conferencing productively in your business:

  • Choose The Right Platform: There are many video conferencing platforms available today. Consider each platform’s features, cost, and compatibility before choosing the one that best meets your needs.
  • Set Up Your Equipment Properly: To ensure a clear and smooth video conferencing experience, make sure you have a reliable internet connection and a high-quality webcam and microphone. Test your equipment before the call to avoid technical issues during the meeting.
  • Dress Professionally And Be Mindful Of Your Surroundings: While video conferencing allows you to participate in meetings from anywhere, it’s important to present yourself professionally and avoid distractions in the background. Dress appropriately and choose a quiet and well-lit space for the call.
  • Engage In Active Listening: In a video conference, it can be challenging to read body language and nonverbal cues, making it important to engage in active listening. Pay close attention to what others are saying, ask questions, and avoid interrupting or talking over others.

In recent years, video conferencing has become a crucial communication method for businesses. Creating a structured video conference meeting has become an important communication method for businesses to save time and money while maintaining productive collaborations.

3. Instant Messaging

Instant messaging (IM) has also emerged as a popular communication method in business today. Many companies are utilizing IM platforms to enable real-time communication and collaboration among team members.

Here are some tips for using instant messaging effectively in your business:

  • Set Guidelines For Use: To ensure that instant messaging is used effectively in your business, set guidelines for when and how it should be used. Encourage employees to use IM for quick questions or updates, but remind them to switch to email or phone calls for more complex conversations.
  • Use Emojis And GIFs Judiciously: While emojis and GIFs can add personality and humor to IM conversations, they can also be misinterpreted or distracting. Encourage employees to use these features judiciously and avoid using them in professional or sensitive conversations.
  • Be Mindful Of Tone And Language: IM conversations can sometimes lack the context and nuance of in-person conversations, making it important to be mindful of tone and language. Encourage employees to use clear and concise language and avoid using all caps or other formatting that could be interpreted as aggressive or rude.

However, it’s important to note that instant messaging should not be used as a replacement for in-person or phone conversations. Instead, it should be used as a supplement for quick questions or updates, with more complex or sensitive conversations taking place through other channels.


Effective communication is essential for the success of any business, and the advancement of technology has revolutionized how businesses communicate with their employees, clients, and partners. Email, video conferencing, and instant messaging are just a few communication methods businesses can use to stay connected and productive.

While traditional communication methods like phone calls and face-to-face meetings remain valuable in daily business activities, the growing trend of remote work has emphasized the need for alternative communication methods. As businesses continue to navigate the challenges of remote work, it’s important to leverage technology and adopt communication methods that enable real-time collaboration and flexibility.

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