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6 Underutilized Backlink Sources to Capitalize On

Creating a network of backlinks is something most business websites need to do. To that end, you should always stay alert for underutilized backlink sources. The best ones won’t drain your entire marketing budget but will still get you more site visitors and conversions.

Here’s a backlink services list if you need help creating your network. We’ll also take the time to discuss some little-known backlink sources that your company might find helpful.

Expired Domains

You can make a lot of money simply by owning the right domain. This is certainly true if you’re attempting to create a better network of backlinks.

You can buy expiring domains by checking out auctions on sites like SnapNames or GoDaddy Auctions. When you buy one, you can install a 301 redirect leading to your company’s website.


Companies love featuring their customer testimonials prominently on their sites. If you write a testimonial for a product you’ve bought that you like, the company will feature it front and center on its website if you ask them to do so.

To prove you are a real person, they’re also usually willing to include a backlink to your site right there as part of the testimonial.

Submit to Website Feedback Sites

Website feedback sites are everywhere, and they are a little-utilized way of generating backlinks. Just submit your website to one and ask for them to give you feedback on it.

You can ask them to include a do-follow backlink as part of their critique. You get that backlink added to your network, and you’ll also get some honest feedback about your site that you incorporate.

Twitter Guest Posting Gigs

If you spend some time on Twitter, you can often locate individuals soliciting guest posts on their websites. If you reach out to them, you can do a guest post and add a backlink to your site.

The blog will gladly feature that backlink. Just make sure the site you’re guest posting on does not have a controversial reputation, or that can reflect poorly on you.

Software Submissions

You can submit to software directories and ask them to feature a backlink to your site when they post your software. You’d think you’d need specialized skills to create software using an open-source operating system, but that’s not the case at all.

You can actually create a simple puzzle-style game in just a few minutes, even if you’re not very tech-savvy. Then, you simply submit the software and get the backlink that comes with the post.

Build with Broken Links

You can search in Google by typing in your niche and then adding words like “links” or “research page.” When you do that, you’ll get back a list of broken links.

At that point, you email the webmaster who’s responsible for that broken link and tell them that it’s faulty. You also tell them about your website and ask them if they’ll post a link to it as a thank you for informing them about the broken link.

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