Backlink Analysis: A backlink is the links from a page of one website to another. If someone links to your site, then you have a link from them. If you link to another website, then they have a link from you. Backlinks are also known as “inbound links,” “incoming links” or “one-way links.”
Therefore, a backlink is a link created when one website links to another. These links from outside domains point to pages on your domain. Whenever a backlink occurs, it’s like receiving a vote for a webpage. The more votes you get from different sites with authority, the more a positive effect is created on a site’s ranking and search visibility.
A backlink is simply a link from one website to another. The more backlinks you have, the better your website is ranked!
Importance of Backlinks
The effectiveness and benefits of backlinks are countless. Therefore, some significance of Backlink is generalized as follows:
- A high-quality backlink can help to increase a site’s ranking position and search engine results.
- Backlinks are votes from other websites, so the more votes you have the more the content is valuable, credible, and useful.
- They are more valuable for SEO because they represent a “vote of confidence” from one site to another”.
- Backlink improves your website’s traffic, rank reputation, and even relationships.
Best Backlink Analysis Tools
Multiple backlink tools help in boosting your backlink profile. Let’s have a look at the best Backlink analysis tools:
SEMrush is considered an all-in-backlink analysis tool that helps you in developing an effective content marketing strategy. It allows you to check the types of backlinks on your site. It has some innovative features such as; link audits etc. It also helps you to discover relevant industry sources and find out if there are any interesting websites, referring to your content. SEMrush analytics report will give you insights into your competitors’ strategies. It conducts a deep link analysis and shows the types of backlinks you have. It is also essential, as it allows you to track the geo-location of your backlinks.
Ubersuggest is considered the best tool for keeping upbeat on your backlink profile. It is fast and accurate. Its main feature is keyword research. It helps to analyze traffic and helps you to come up with keywords and content ideas. Ubbersuggest can also be used to view details of your site’s backlinks and can show you new backlinks or backlinks you’ve lost.
GrowthBar is one of the best Backlink analysis tools, it provides you with SEO insights about every website and keyword when you make Google searches. You can find everything such as keyword searches, your competitor’s backlinks, Google Ads, and even Facebook Ads data.
Precisely, GrowthBar covers all of your SEO backlinks needs right from the SERPs, even it is considered more affordable than 95% of tools out there.
LinkMiner gets specially designed to check backlinks. It is a most vital feature you will want to try is its ability to ‘favorite’ backlinks, so you can come back to them quickly. It could be an amazing way to make a shortlist of competitors’ backlinks to target. The feature helps you to keep a track of any of your backlinks, you want to fix. For example, you can create a list of lost backlinks that you want to concentrate on recovering. LinkMiner is a great tool if you are on a tight budget.
Ahrefs, yet another keyword research tool, is an absolute favorite among online marketing professionals. It gives you all the tools, you need to track your backlinks and keywords. It gives you an insight into what your competitors are doing. It also helps you to examine the internal links on your site. With Ahrefs, you never have to worry about the accuracy of the information, providing you with the most current backlink data. Another essential feature of Ahrefs is that it helps you to identify broken backlinks.
5. Majestic SEO
Majestic SEO is considered the largest link index database and a very essential backlink analysis tool. It provides you with many features if you want to improve your backlink profile. It has two indexes:
- Historic index, this index gets refreshed monthly.
- Fresh index, this index gets refreshed daily.
The Majestic search engine is useful for SEO professional entrepreneurs, developers, and media analysts. Its site explorer tool helps you in exploring domain/URL in detail. The history tool of Majestic SEO helps you in determining the number of backlinks to a domain.
6. Monitor Backlinks
Monitor Backlinks is another useful Backlink analysis tool. This tool is a must-have for SEO experts, entrepreneurs, and marketers. It helps you in building high-quality links that can help you grow your website traffic. It helps recover your valuable lost links. Monitor Backlinks allows you to track keyword rankings and helps to analyze the impact of your backlink changes on your ranking.
7. Rank Signals
Rank Signal is a very useful Backlink analysis tool. It helps you to discover your competitors’ backlinks, identifies new link opportunities, and improves your link profile. It helps you to do your competitor’s analysis so you can identify your competitors’ best links. This tool helps you identify bad links. The link explorer of Rank Signals identifies and tags the no-follow links.
8. Traffic Travis
Traffic Travis is a feature-packed tool that helps SEO experts to improve their link profile and search rankings. It helps you to identify high-quality links and high-quality sites. It helps in analyzing your competitor’s link-building activities, helping you to learn from your competitor’s behavior, mistakes and success. Traffic Travis helps you in identifying valuable link opportunities and build a strong backlink profile
cognitiveSEO helps SEO experts and agencies to improve the rankings of their websites. This tool increases the traffic to your website and monitors your site’s backlinks. It also provides you with an effective and extensive analysis of your marketing strategies and useful insights into your small business.
CognitiveSEO allows you to audit and improve your link profile. It sends you notifications for the new links you have gained and helps you to assess your competitors’ link strategy and identify valuable link opportunities.
10. SEO SpyGlass
SEO SpyGlass, another important tool, helps you with backlink research, clean-up, and competitive analysis. Using this tool, you can easily find all links to a domain with their powerful backlink index, SEO PowerSuite Link Explorer. SEO SpyGlass provides you with advanced safety features, which help in creating accurate and catchy backlinks reports. It runs on multiple platforms.
OpenLinkProfiler, being one of the most useful backlink analysis tools, helps you to build a strong backlink profile. It helps you in identifying potentially harmful links to your site. OpenLinkProfiler allows you to find pages that drive the maximum number of links. This tool sends you email notifications for every link which is newly discovered.
Linkody is a very reliable backlink analysis tool. It is one of the easiest ways to track your link-building campaigns for your website or your clients. Linkody gives you insights into your competitors’ link-building strategies and analyzes your link profile using various metrics. It identifies low-quality or scam links. Linkody tracks and monitors your backlinks 24/7.
Kerboo is considered one of the most efficient backlink analysis tools available today. This effective tool gets used by many brands, agencies, and SEO professionals to improve their link profiles and sites. It helps to remove spammy links from your website and ensures that they don’t reappear in the future. Kerboo tool helps you get a grip of any link-related issues, mistakes, or opportunities.
BuzzSumo gets specially designed to let you analyze your content and your competitors’ content. It has some unique features like influencer and digital PR marketing. It is considered a great way to come up with topic ideas, hence, it can also use to help you with your backlink strategy. Thus, BuzzSumo is one of the best Backlink analysis tools.
The name of this analysis tool says it all, LinkResearchTools has a lot of research features. This tool assures that you are getting the best backlink check available, it provides a complete backlink profile view. LinkResearchTools removes the Google penalty. It monitors inbound links and helps in improving your existing backlinks. It discovers link opportunities and spots link-building trends.
17. Moz Link Explorer
Moz Link Explorer is one of the best backlink analysis tools used by many marketing professionals. With the help of Moz Link Explorer, you can build a strong backlink profile. It measures your backlinks, most valuable pages, linking domains, and anchor text so you can build high-quality links and sites.
Moz Link Explorer helps to discover domains that link to your website. It uncovers link-building opportunities by comparing the backlink profile of your competitors. Moz Link Explorer checks the Domain Authority of websites that link to you and your competitors.