If you are trying to gain more traction for your business brand in the online space, there are many new ways to drive more traffic and convert it into sales. To do this effectively, it is important to know the trends in ecommerce trends are shaping this industry lately. This article will discuss the 2021 top e-commerce trends for marketers and brand promoters to understand them better. As we know, 2020 was a massive one for the global economy, and it is slowly creeping into 2021 also. The COVID-19 pandemic had caused many changes across the verticals, and this is continuing up to some degree as we are into the first quarter of 2021 and may go beyond it. Let us explore these trends in more detail as below.
Ecommerce Trends 2021
Customers May Shop at Marketplaces Rather than e-com stores.
Businesses that did not even have a website before the year 2020 have suddenly come online during COVID. However, consumer behavior continued to favor more convenience, where many new e-commerce businesses lacked inappropriate backup and infrastructure to cope with the increase in traffic. The requirement was for more online shopping and shipping than ever before. For example, companies like Walmart and Amazon already had the experience and full-fledged infrastructure to satisfy these customer needs. Many other marketplaces like Etsy also continued to grow by accommodating this new journey of digital entrepreneurs.
The consumers also started realizing the ease of shopping at the marketplaces, where they get everything than shopping around at multiple accounts. They expected the same from all types of sellers. The bar has already been set. The more prominent marketplace companies offer the best of both worlds as they provide value to customers and a low barrier for the sellers to enter into these marketplaces and sell their products quickly. They also encouraged user-generated content, perpetuating both the range of events and products to gain search ranking.
To take advantage of it, every business now needs to think of a severe channel to diversify its brand by listing its products. Even though it is essential to growing the digital presence through a website or an e-commerce store, it is more critical that you take care of the convenience of your potential customers. If you are starting or having a brand with a low exposure as a seller, being at the marketplaces is very important. By doing this well, you can take more advantage of the higher traffic and better reach of the marketplaces with swift shipping and better user experience these larger providers offer.
However, it would help if you also were very careful not only to rely on the marketplaces but also to take advantage of it by thinking of some serious channels to diversify the brand by listing products on different platforms. Even though it is important to grow the digital presence through the website or the account stores, the most critical thing is that you honor the convenience of your customers. If you are starting or having a brand with low exposure, becoming a seller at your industry’s top marketplaces is inevitable. Providers like RemoteDBA.com can help while you plan to set up a full-fledged e-com application with a solid backend DB.
By following this path, you take better advantage of the increased traffic and the other marketplace benefits offered. Besides relying on marketplaces to reach maximum, you need to build your e-com platforms, which will help you get more customer data. This can be a crucial element for your brand’s growth without the limitations of the big marketplaces. The right move is to drive more visitors to your websites by simply offering them some limited-edition products by creating a feeling of scarcity and urgency.
Online buying is not limited to B2C products anymore.
With an increasing need for digital buying, the business had accelerated its digital transformation efforts and made many global changes. Consumers turn to the e-commerce sites largely to get everything needed for them with only a few alternatives. Apart from fashion, food, gadgets, suddenly there was an increasing surge for quirky things too through buying online.
People now prefer to get everything to be ordered online and delivered at their doorsteps, including furniture, groceries, spare parts, and new vehicles. There are more and more B2B products and services also finding their place in the list lately. All these had changed consumer buying habits. It may sometimes slow down a bit as the people are back mobile and returning to their daily routines by moving around, but it will not stop as they find it more convenient and getting used to it.
If you are a manufacturer, you must surely think of selling to be done D2C. Any product you sell may be bought online largely, and for this, you need to make it easier for the customers to get it from you through the common marketplaces. You may start by making a decorative catalog online which contains all your products. Next, you may present it as user-friendly to make the buying experience easy by augmenting the records with relevant content.
Evolution of self-service platforms
Staring with online e-commerce services was once very painstaking and time-taking. However, the year 2020 had changed things a lot for all, and selling online has become a walk in the park for small businesses and individual sellers. The 2021 trends also seem to favor the e-com platform builders, which will help deploy e-com sites and sell online quickly without the need for a team to manage the development and consulting process.
To take advantage of this, rather than going to the most expensive route the first time around with your e-com store, you choose one among these self-service platforms, which will help you get up and speed quickly. If your brand is already established, you may consider creating some templated content to help your audience get up and speed to using your products.
Using shopping Google Ads on Social Media Shopping Ads
Social media consumption is ever increasing in 2021 and beyond, and the brands will begin to advertise in various possible ways on the channels like Instagram and TikTok. People tend to spend many hours scrolling through Instagram stories and TikTok videos, so online merchant videos are a perfect channel for reaching the target audience. The top brands have already started earning great value by placing their ads and stories on Instagram and Snapchat, so this is just another simple step in the evolution of selling on social media. Last year we also saw Facebook launching Instagram Shopping and Shopify partnering with Tiktok etc. This year, we may wait and see what the brands will do with these changes.
Overall, 2020 was a year that nobody will ever forget, at least for the market’s opportunities found hard to cease. Even though they have started gaining more traction in 2021, it could also be a memorable year for all, hopefully for more positive reasons than 2020.