As more and more schools in the US and worldwide rely on online learning, there has been a significant reduction in the number of students who choose to enroll. Many schools are moving towards implementing or improving their digital marketing strategy to encourage more students to attend. In this article, we’ll be sharing 6 of the most effective strategies for Education Marketing that you could apply in 2022.
6 of The Most Effective Education Marketing Strategies
1. Centralize Marketing Expenditure
Many institutions have marketing strategies that spread across numerous departments. The implication is that it can be hard to keep track of which strategies are going well and which strategies the school should abandon. With centralized reporting, the key performance indicators can be tracked across the entire institution. This way, when trying to persuade a department to shift their marketing strategy, this would be approached with facts and data.
People are more likely to decide when presented with the right information. For example, when students are looking for qualified, fast, and affordable online writing services that write essays for students, scroll through hundreds of reviews and choose the most suitable ones for themselves.
2. Follow Best SEO Practices
For your school to appear as the first result on google search, you must apply the right keywords. To do this, you would first have to research your target audience. This would involve understanding the kind of language they use, what questions they might be looking to ask, and their demographic. For instance, if many potential undergraduate students are interested in learning what the learning experience would be like or how campus life might be. You’re more likely to appear on more search results by targeting these questions.
3. A Personalized Approach to Communication
Different people from different backgrounds choose to go to college for different reasons. Some people might be interested in the prospect of becoming a professor; for others, they might be more focused on learning the skills needed to enter or make a switch in the job market. By understanding what the different categories of applicants to your school are looking for, you can take a personalized approach to address their concerns. For instance, an applicant looking to move into the job market might be interested in the availability of internship opportunities more than other things.
4. Leverage Social Media
Social media is one of the easiest ways to reach millions of people with just a few keystrokes from the keyboard. One strategy for Education Marketing can involve using social media to raise awareness of the activities of the school you represent. For instance, the school could decide to upload pictures of the campus and fun events. This would allow students to see what studying in your school might be like. Aside from a central social media account for the school, departments could be encouraged to set up their accounts. Hashtags and short videos on platforms such as TikTok are very good marketing strategies that have been effective for many schools.
5. ChatBots on the School’s Website
Many students look to receive a reply on the same day a particular question is asked. With thousands of students applying, this could be hard to do. The most successful schools implement a chatbot to help students by providing answers and gathering more context behind their questions. If the chatbot cannot help, the question is then escalated to a real person. As the FAQ gets updated, the chatbot will be able to help more and more students, leading to more engagement.
6. Use Appealing Visuals and Aesthetics
In today’s technological world, beautiful aspects can be described as the deciding factor behind a student making a click on a website or moving on. Even when a student visits a school’s web page, a disorganized and ugly-looking page might discourage students from moving any further. Today, social media is filled with many impressively looking videos and posts that have become somewhat the norm for many. To not lose any points with potential students and generate more links, you might want to consider taking some time out to create appealing posts, videos, and web pages. Even as a student, you might benefit from learning some of the best tips and tricks behind content marketing for students. This might take some significant time investments, but it’d be worth it.
Simply applying a specific marketing strategy might not be the best solution. You might see the success you need immediately, so it’s advised to experiment. One way to do this effectively is to keep track of the results of strategies. Online platforms such as Google Analytics can be very helpful in helping you keep track of the results of education marketing strategies so you can make better-informed decisions.
Joanne Elliot is a digital marketer and a freelance writer. She mainly focuses on colleges and how to help both staff and students leverage new technology. Joanne also enjoys going for long walks and strongly supports the Boston Celtics basketball team.