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How to calculate Ad Revenue & 7 ways to increase it

Estimating how much revenue a business makes can be tough but leveraging the right tools that accurately estimate publishers’ ad earnings makes it a bit easier.

Many variables influence your ad revenue, such as the layout of the site, the number of ads, visitor demographics, ad viewability, etc. As long as you understand the traffic and the niche of your website, website revenue estimators are useful in determining how much your website can earn.

MonetizeMore’s ad revenue calculator estimates your revenue based on your eCPMs, monthly pageviews, region, and average ad units per page. Other than that, they offer cutting edge ad-technology and publisher resources that will help you monetize your site and maximize your revenue.

Once you can estimate your ad revenue, the next step is to have a look at the tips discussed in this blog post to increase your ad earnings.

7 Ways to increase your AdSense earnings

There are several ways to increase your AdSense revenue as a publisher. These are some of the tips that you can use to optimize your ad revenue.

1. Choose a highly profitable niche ad

When it comes to earning money through blogging or websites, knowing your niche matters. Some niches work better than others for publishers where advertisers are willing to pay more to get their ads served on the publisher’s website. As a result, you’ll make more money by displaying ads from those advertisers.

2. Responsive Ads: Text and Images

Displaying both images and text increases the chances of people clicking on the ad served on your site. This ultimately leads to an increased click-through rate (CTR), which could lead to an increased conversion rate.

3. Focus on ad size and ad placements

Displaying ads at different sizes matters and impacts your revenue. Make sure to consider these sizes when designing your site.

  • 336 x 280 large rectangle,
  • the 300 x 250 medium rectangle,
  • the 728 x 90 leaderboard (find out more about it here),
  • the 300 x 600 half page;
  • and on mobile the 320 x 100 large mobile banner.

4. Ad Placements

  • If you want to include an ad unit in your landing page design, it’s best to include just one rather than using two smaller ones placed side by side.
  • When using multiple ad units, define the first one.
  • Balance the no. of ads compared to the amount of content on the page.
  • Follow the latest AdSense policies on ad placement:

5. Improve your SEO

It doesn’t really matter where your traffic comes from, but you should focus more on increasing your organic traffic. Organic traffic is considered by some to be the best kind of traffic because it generates more conversions than any other type of traffic

6. Placement of ads (between posts)

Putting ads between your posts increases your CTR by up to 60%, and sometimes even more.

If you write good blog posts for your audience, they’re genuinely interested in reading them, and through that interaction, they click on your ads. Use that interaction to display ads between your posts so that you get paid when someone clicks on one of your ads.

Check out: What is Ad Verification And why do Advertisers Need it?

7. Experiment always

Test out different ad formats and ad placements to see which ones drive better results for you. Compare them against each other and choose the one that works best for you.

Regularly test your ads to see which ones work best for you at any given time.

It is always important for you to test what works best on your web pages and traffic. Depending on the traffic from different countries, sizes, CTRs and page views (impressions), etc., you may need to adjust things.


It is crucial for publishers to be aware of their ad revenue potential these days and that is where ad revenue calculators come in handy.

You’ve worked hard building your traffic and deserve to see how much you’re being paid compared to the value of your traffic.

Advertisers value your traffic because it’s their only way to reach potential clients. It would be fair for you to know how your ad revenue is calculated, so you can decide which people to target when you’re trying to monetize your traffic and improve your ad revenue.

Check out: 9 Reasons Behind Failure of Social Media Ads 

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