A logo is a graphic sign or ideogram used by the organization or company for its strong representation. It is a composition of images and text to show its brand, identity, trustworthiness, dedication, and recognition. While designing an Eye-Catching Logo, the company chooses a specific color scheme such as white and blue to depict patriotism.
In short, every company wants its Logo to be unique, modern, simple, bold, eye-catching, target-oriented, and impression-made that a viewer can immediately guess what kind of business the company is involved in.
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Process of designing an Eye-Catching Logo
Logo designing is not an easy task. It needs the proper attention and conceptual skills of the designer. The process of Eye-Catching Logo designing involves the following basic steps:
1. Short Description: Eye-Catching Logo
The client must explain to the designer his company, the Logo’s objective, products/services, and all the requirements. If there is no direction or the client’s incomplete information, the designer will not get the idea properly.
2. Extensive Research: Eye-Catching Logo
After getting complete details from the client, research is essential on a designer’s part before starting. He must explore the related ideas, history, and competitors of the company. In this way, he will be better able to find a suitable ground after this brainstorming step
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3. Inspirational Research
The next step is inspirational research in which the designer needs to deeply understand and decide what should be the color combination scheme, layout, text, size, style, look, font, etc. The designer has to find different logos from the same field to check them from different angles and devise a strategy to get emotional skills.
4. Paper Sketching
Now is the practical step of the Eye-Catching Logo design process. The designer has to draw multiple Logo sketches first on a page and not directly on the computer.
5. Have a break
At this step, if the designer takes a break, his mind will think of more ideas, and when he restarts working, he will indeed have more excitement, insight, and creativity.
6. Digital Sketching
After drawing different sketches according to the client’s demand, he has to select the best out of them and then start designing a computer using design software, e.g., Adobe Photoshop, Illustrator, Corel Draw, etc. Add the colors, text, font, etc., that he devised in the 3rd step.
7. Positioning & Reflection
At this step, the designer selects the position, height, width, effects, and dimensions of the Logo, keeping in mind that positioning will be different for different aspects of business, e.g., media, technology, online marketing, medical company, etc. Nowadays, the modern Eye-Catching Logo is designed with 2D and 3D shades and styles. So it is the need for a modern and technological era that the Logo should efficiently reflect the brand.
8. Customer Feedback
When the designer has designed the Eye-Catching Logo as per his expertise, he has to send all related samples of his creative logos to the client so that he might be in a position to know about the liking; disliking, and suggestions of the customer as well as he can edit the Logo if the client says.
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9. Final Touch
Since the designer is well aware of the client’s logo design, at this step, he only has to give the Logo its final touch with the amendments that the client pointed out while giving his feedback. So with a little more effort, the Eye-Catching Logo is 100% complete.
10. Delivery of File
Finally, the Logo is ready to be delivered to the client. It depends upon his discretion; if he is interested in getting the source file, provide him. Source file means the original file of the Logo, e.g., PSD, CDR.
Generally, a logo is presented to the customer in the following file formats, i.e.
- EPS: Encapsulated Postscript file allows the Logo to be re-sized and scalable without affecting its pixels and resolution.
- JPEG: It is a Joint Photographic Experts Group file to visualize the Logo, not editable.
- GIF: It is a Graphics Interchange Format file and is suitable for logos and sketches.
- PNG: A Portable Network Graphics file supported by most browsers but not recommended for editing a logo.
Cost of Eye-Catching Logo
Your designed Logo’s budget depends upon your effort, time, skills, client’s satisfaction, and how powerful, distinct, and Eye-Catching logos you have created. It can be as low as $5 and as high as $406 million charged by British Petroleum. Follow the logo designing process, do practice, give your Logo a professional look at your best, and reap the client’s e maximum rent.