A logo is a visual mark that represents a brand through symbols, text, and colour. A well-designed logo helps a company build recognition, communicate identity, and create trust with its audience. Choosing the right design elements, including shape and colour, makes the logo more memorable and effective across websites, products, and marketing materials.
In short, every company wants its Logo to be unique, modern, simple, bold, eye-catching, target-oriented, and impression-making so that a viewer can immediately guess what kind of business the company is involved in.
Process of Designing an Eye-Catching Logo
Logo designing is not an easy task. It needs proper attention and conceptual skills from the designer. The process of Eye-Catching Logo designing involves the following basic steps:
1. Short Description: Eye-Catching Logo
The client must explain to the designer their company, the Logo’s objective, products/services, and all the requirements. If there is no direction or the client’s information is incomplete, the designer will not get the idea properly.
2. Extensive Research: Eye-Catching Logo
After getting complete details from the client, research is essential on a designer’s part before starting. He must explore related ideas, the company’s history, and competitors. In this way, he will be better able to find a suitable ground after this brainstorming step
Check out: 3 of The Best AI Logo Makers Reviewed
3. Inspirational Research
The next step is inspirational research in which the designer needs to deeply understand and decide what should be the color combination scheme, layout, text, size, style, look, font, etc. The designer has to find different logos from the same field to check them from different angles and devise a strategy to develop emotional skills.
4. Paper Sketching
Now is the practical step of the Eye-Catching Logo design process. The designer has to draw multiple Logo sketches first on a page and not directly on the computer.
5. Have a break
At this step, if the designer takes a break, his mind will think of more ideas, and when he restarts working, he will indeed have more excitement, insight, and creativity.
6. Digital Sketching
After drawing different sketches according to the client’s demand, he has to select the best one and then start designing on a computer using design software, e.g., Adobe Photoshop, Illustrator, CorelDRAW, etc. Add the colours, text, font, etc., that he devised in the 3rd step.
7. Positioning & Reflection
At this step, the designer selects the position, height, width, effects, and dimensions of the Logo, keeping in mind that positioning will be different for different aspects of business, e.g., media, technology, online marketing, medical company, etc. Nowadays, an eye-catching logo is designed with 2D and 3D shades and styles. So, in the modern, technology-driven era, it is necessary for the logo to efficiently reflect the brand.
8. Customer Feedback
When the designer has designed the Eye-Catching Logo as per his expertise, he has to send all related samples of his creative logos to the client so that he might be in a position to know about the liking, disliking, and suggestions of the customer, and he can edit the Logo if the client says.
Check out: Top 5 Logo Designing Software
9. Final Touch
Since the designer is well aware of the client’s logo design, at this step, he only has to give the Logo its final touch with the amendments that the client pointed out while giving his feedback. So with a little more effort, the Eye-Catching Logo is 100% complete.
10. Delivery of File
Finally, the Logo is ready to be delivered to the client. It depends upon his discretion; if he is interested in getting the source file, provide it to him. Source file means the original file of the Logo, e.g., PSD, CDR.
Generally, a logo is presented to the customer in the following file formats, i.e.
- EPS: Encapsulated Postscript file allows the Logo to be resized and scalable without affecting its pixels and resolution.
- JPEG: A Joint Photographic Experts Group file used to visualise the logo; not editable.
- GIF: It is a Graphics Interchange Format file and is suitable for logos and sketches.
- PNG: A Portable Network Graphics file supported by most browsers but not recommended for editing a logo.
Conclusion: Cost of an Eye-Catching Logo
Your designed Logo’s budget depends upon your effort, time, skills, client’s satisfaction, and how powerful, distinct, and Eye-Catching Logo you have created. It can be as low as $5 and as high as $406 million charged by British Petroleum. Follow the logo designing process, practice, give your Logo a professional look at your best, and reap the client’s e maximum rent.
Check out: Four Reasons Why a Logo Is Important To a Business