HomeSEOHow To Do link...

How To Do link building, And What Does Link Juice Mean

To understand how to do link building, we must examine the metaphorical concept of ‘ link juice. ‘ With this terminology we refer to the ‘ juice ‘, that is the value that a page has acquired thanks to all the backlinks, or the incoming links, obtained.

Let’s now take a step back in the process of creating the link juice itself. When a new page is published on a website, a journey begins: search engines evaluate it, and readers link it from their blogs or websites. The page thus enters a virtuous circle. Of anchor backlinks received increases its potential and, therefore, the search engines consider it more credible and valuable.

But not all inbound links give the page the same value because this, in turn, depends on the value of the pages linked to our site. As a page grows, it acquires more and more link juice and authority. Furthermore, the relationship between sites continuously generates a flow of this ‘ juice, ‘which is the basis of the credibility of the sites themselves.

Check out:  A write for us page on your website helps in generating quality backlinks?

The link juice value is not easily measurable because various factors must be considered to evaluate a link, such as how the page was linked and from which site.

Links Are Not All The Same: Types And Tips

types of link building

The types of links existing on the web are many and essentially depend on the relationship between the sites hosting them. Each of these has its characteristics, and in this study, we will observe the best known. There are links to text, links to images, and branded links and links sidewise (the latter are found in parts of the layout that are repeated).

Check out: 6 Important Reasons To Focus On Brand Marketing

To position websites on search engines, the type of link called ‘direct’ is used, which transfers appropriate amounts of PageRank and link juice, while we speak of ‘reciprocal’ links when there is a fair exchange of links between two sites. However, this technique is considered incorrect by Google. With a ‘nofollow the link, we recommend a page without transferring link juice and PageRank instead of a ‘dofollow.’

Google considers nofollow links non-artificial and valuable because they are ‘clean,’ just as Google considers links ‘with redirects’ honest because they are the only fair way to sell links. This type of link does not alter the ranking in the SERPs, that is, in the search engine results pages. Finally, the links within the text of an article transfer and link juice and PageRank are also the context. Therefore, Google can ascertain the type of content on the site and associate it with that of the recipient of the backlink.

Main Techniques For Link Building Strategy

After explaining the basic concepts concerning link building, translated ‘link building,’ let’s try to understand which techniques are most successful for obtaining valid inbound links from external sites.

The first possible method is to write the content of a certain level and let the people of the web possibly spontaneously cite our site. However, it must be said that natural and organic link building is a rather complex and slow process to complete. The copywriting activity is of crucial importance in the structuring of a correct content diffusion strategy.

It is a question of thinking, creating, and spreading information in a rhythmic editorial plan with the ultimate goal of conversion. Another technique used is infographics available on the web to receive mentions, or the alternative one of guest graphics, where the infographics are published directly on another site.

Placing the site in local directories can also be a good SEO strategy, while the guest post method consists of writing content for a site and earning a backlink. Not only that: this last technique increases the prestige and helps to increase the audience and traffic to the site.

What Does EAT Stand For And Why You Should Know

With the acronym EAT, we usually refer to three essential guidelines that Google uses to evaluate the quality of a search: Expertise, Authoritativeness, Trustworthiness (or competence, authority, and reliability). When a site does not have these characteristic elements, then it tends to be ‘read’ as qualitatively inferior by search engines. Conversely, those who meet these requirements are rewarded. The increase in popularity of a site will correspond to a greater weight of its links: the greater experience allows you to gain trust and authority towards search engines. It is, therefore, reasonable to aim to obtain links from those portals that show the three EAT requirements.

Most Popular

More from Author

Scrapy Playwright: A Powerful Web Scraping and Automation Tool

Scrapy Playwright is an innovative tool that merges the capabilities of...

What is a Traffic Bot? Complete Information

A traffic bot is a software application designed to mimic human...

From Keyboard to Stage: The Magic of Online Speech Writing Assistance

Are you ready to dive into the captivating world of online...

Read Now

7 ways Social Media Marketing can Boost Your Car dealership

Social media has undeniably become a cornerstone of our modern society, reshaping these practices. We can communicate, transform traditional marketing methods and enhance how brands connect with consumers. For a niche like a car dealership, leveraging social media marketing can help increase visibility, foster trust, and drive...

Share The Love: 5 Tips For Writing Awesome Guest Blogs That Will Perform Well.

When it comes to blogging today, you aren’t limited to just starting your own site and your own page, you can opt to write a guest blog instead. This has many benefits, including access to that site’s already existing visitors and the chance to talk about a...

10 Free online Plagiarism Checker Tools for Students

The definition of plagiarism is the unauthorized use of another person's ideas and information. The phrase refers to exhibiting someone else's work without acknowledging the original creator. Both in the academic setting and online, plagiarism has severe repercussions. To find plagiarized content in a paper or website, you...

Legal Due Diligence: Critical Questions to Ensure Regulatory Compliance in M&A

When engaging in a merger or acquisition (M&A) deal, conducting comprehensive due diligence is crucial to identify potential risks and ensure regulatory compliance. Legal due diligence is key in assessing the target company's compliance with applicable laws and regulations. Here are due diligence questions for M&A that...

How To Get Your Name On Top Of Google Searches?

As you know, Google is a popular search engine, and taking your brand name to the peak of its searches holds significant importance. Knowing how to get your name on the top of Google searches is critical. This is what a business, brand, or organization strives for,...

What is Direct Mail & Why It Is Still an Effective Marketing Tool

Direct mail is a tried-and-true marketing strategy now. As technology advances, businesses may prioritize digital marketing channels such as email and social media, but direct mail continues to be effective. In our article, we will define direct mail, fantastic ideas for doing it right, and explore why...

Data-driven Decisions: The role of Analytics in Effective Marketing

In today's digital landscape, data is a powerful currency that fuels strategic decision-making and drives business success—of marketing, analyzing its pivotal role in empowering businesses to make informed choices based on data-driven insights. By harnessing the power of analytics, businesses can gain a deeper understanding of their...

The Growing Challenge Of Ranking For Commercial Keywords: Overcoming Obstacles 

In the ever-evolving landscape of search engine optimization (SEO), one of the biggest challenges website owners and marketers face is the increasing difficulty in ranking for commercial keywords. Commercial keywords are those that directly relate to products, services, or industries with the intent to make a purchase....

4 Reasons to Focus More on Online Marketing

In today’s fast paced, technology-driven world, everything is changing – including the way we do business. In 2023, online marketing is all but replacing traditional advertising channels, and if you start leaning more in this direction, it will only boost your business and help you keep up...

What Are The Best Ways To Increase My Brand Awareness Online?

One of the most apt idioms to highlight the importance of brand awareness in digital marketing is: “You can lead a horse to water but you can’t make them drink.” For example, it doesn’t matter how much traffic you have heading to your website, if you have very...

How to Optimize Your Site For Mobile Users

Mobile devices have become our constant companions in today's world, and their influence on web browsing continues to soar. With growing smartphone users, ensuring your site delivers an exceptional mobile experience is crucial. In this blog, we'll unveil the best practices to make your website mobile-friendly, capturing the...

6 Best WordPress SEO Plugins for Boosting Website Traffic

Do you know why only a few websites appear at the top of search engines? The answer is ‘good SEO. If you put the needed and the right efforts into this vital part, you can grab the topmost seat on search engine results. A website is built with...