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The Best Guide To Instagram Analytics, Metrics And Insights

Examining your Instagram Analytics will make you realize how the platform performs as part of your overall marketing campaign and allow you to develop and expand your company with this strong, heavily trafficked social platform.

Perhaps you keep track of your likes or have an estimate of your follower growth month to month. But have you thoroughly investigated the analytics and sifted through the data? If the response is no, it is time to act!

Tracking Instagram analytics provides everyone from micro-influencers to major marketers with the data they need to see what strikes a chord with their audiences. Analytics software will show you which of your social media objectives are worth working on (and which aren’t) and provide the data you need to demonstrate your ROI on Instagram.

In this precise guide, we’ll clarify the fundamentals of Instagram metrics, provide information on a few paid and free Instagram analytics tools, and advise on using analytics to boost your Instagram strategy.

How to Use Instagram Insights to View Analytics

You must convert your personal Instagram profile to a business account to gain access to Instagram Insights for your Instagram account.

After you’ve upgraded to a business account, you’ll notice an “Insights” button on your profile.

If you’re searching for Instagram Insights for a laptop, you won’t be able to find it. Instagram Insights is currently only available on a smartphone. If you want to run reports on a computer, check out the free and paid Instagram analytics resources covered later in this post.

If you tap the “Insights” button in your business account, you’ll see the following information for the last 7 days.

  • Account reached 
  • The content you shared (stories, photos, IGTV, and promotion)

You can dive deeper into specific posts by clicking on each of these pages. You’ll discover information about your Instagram audience, such as what content led to profile visits and follows, which days your content got the most interactions, and so on.

Let’s find out some free Instagram analytics tools.

Instagram Insights is a good place to start, but many free Instagram analytics tools allow you to dig deeper into important metrics.

Here’s a fast rundown of our top three:

1. Keyhole

The overview will show data for up to a year and a maximum of 99 posts, which is excellent for a free tool! You can also verify your account to gain access to more detailed data, such as interaction rate and distance.

2. SocialBakers

Socialbakers is a social media analytics app that offers a straightforward Instagram stats tracker. It contains much of the basic details that you may be searching for in a visually pleasing site. Please keep in mind that Socialbakers needs a work email, so you’ll need one with a business domain.

3. Squarelovin

Squarelovin is an Instagram user-generated content site with a free Instagram analytics tool. The main benefit of using squarelovin is you can add multiple Instagram accounts to the tool and control them all from a single dashboard.

How do you keep track of information?

Below are some suggestions on what to focus on to make you less stressed by the massive statistics available.

Before you begin analyzing data, it is important to understand your platform’s overarching objective. Is your plan aimed at the number of visitors to your website? Perhaps your Instagram was built as a place for consumers to share their ideas. Or maybe you’ve built an Instagram presence to increase brand awareness within your target audience. 

It’s also probable that you have several objectives for your account. Some posts may be designed to raise awareness, while others may be designed to increase sales. To use Instagram analytics to your benefit, you must first know what you’re looking for.

Now let’s discuss paid Instagram analytics tools to upgrade your strategy. 

If you have the funds to invest in an Instagram analytics tool, here is a list of paying, advanced apps with a variety of more powerful features.

1. Iconsquare

Iconsquare starts at $29 per month, with a 14-day free trial.

Iconosquare focuses on monitoring the audience’s interaction patterns so you can concentrate on what they want to see. Furthermore, the Instagram analytics graphs offer a clearer understanding of when your Instagram Stories and updates are most likely to hit your fans.

2. Minter. IO

Minter.io pricing begins at $9 a month and includes a 14-day free trial.

Minter.io monitors traditional Instagram metrics but is better known for insights into hashtag marketing campaigns. Hashtag reports indicate how many posts use a certain hashtag, what kind of post it is, and how many likes and comments it receives on average.

3. Buffer Analytics 

Buffer’s analytics begin at $35 per month, with a 14-day trial version.

Buffer’s analytics will help you decide the best times to post, the best kinds of posts, and even how often you should post to optimize reach and interaction. The tool analyzes your data overtime to make more informed decisions and predict how your followers will react to your content.

How to Use Instagram Analytics to Increase Your Follower Base

Did you know Instagram has over 500 million active users and is still growing? Are you using Instagram to grow your brand, blog, or business? If this is the case, you might be considering how you can increase your follower count without resorting to unusual strategies such as buying followers.

The best approach is to use Instagram Insights, the site’s native analytics platform. This platform is only available to Instagram company account holders.

You will find information about your fans, content, and Stories in this section. You can create a quality growth plan for your profile if you understand how to view and apply this data.

To access Instagram Insights, go to your Instagram profile on your smartphone – this feature is not available in the Instagram browser edition. You’ll notice four vertical bars of different sizes in the upper right-hand corner of your screen. 

Ways to use Instagram Analytics and Grow Your Following

Use the data to try out the following expansion ideas after you’ve gotten to know the built-in analytics tool.

Evaluate when your target market is most active

Since Instagram does not deliver content in chronological order, there is no such thing as a “best time to post.” You can, however, figure out when your viewer is most active. This data is sorted by day of the week and time of day in the Followers section of Instagram Insights.

Plan to post your Instagram content within these time frames using this information. Monitor each post’s progress and the time it was published, and adjust your schedule accordingly.

Recognize the Types of Content Your Audience Enjoys

If you don’t post content that users are engaged in, they won’t want to follow your account. Examine the interaction, experiences, and reach information for your Instagram Stories, images, and videos in the Posts section. 

Which of the three content categories is most likely to produce the best results? You may also categorize the content based on specific metrics and periods. This is useful for deciding the types of content your followers react to the most.

Use the method to organize your posts by interaction over the last year, for example. What do you think you’ve noticed? Did you use a similar technique in the copy? Did you use a hashtag that received a lot of attention? Perhaps your photograph was breathtaking.

Alternatively, perhaps your video encouraged viewers to leave a comment below. Identify the themes that run through your top posts and incorporate them into your upcoming material.

With a reliable and engaging presence on Instagram, you’ll gradually gain more followers from your target market.

Attack your target audience

Are the age, gender, and location details in the Followers section of Instagram Insights consistent with your target demographic? If that’s the case, you’re on your way to success! If not, you can review your posts to see why you’re attracting a different audience than you expected. To draw the attention of the right audience, change your content accordingly.

Instagram Analytics will tell you who your target audience is if you’re not sure. You can create appropriate and timely content to cater specifically to this segment of your market by considering your audience’s demographic and geographic details.

Create an attractive call to action 

Instagram Insights research is a perfect way to see if your call-to-action (CTA) is succeeding or failing. Many accounts, for example, instruct users to “click the connection in their bio” for more details. 

Instagram Insights will tell you how many people clicked on the link in your bio over the last seven days, in addition to the traffic currently receiving from Google Analytics for that specific webpage. This data will help you decide which calls to action are most successful in driving a particular action, such as website or phone call clicks on your profile.

One common call to action is to ask people to leave a comment or tag a friend. You will see how many followers accomplished the action by grouping your content by comments in Instagram Insights.

Check out: Facebook is launching ‘manage activity’ feature to bulk-delete your old posts

However, if you want to increase your following, requesting that people follow your account (if they haven’t already) is a good call-to-action to use. Keep an eye on your follower account to see if this CTA resonates with your target audience. If not, use the data from Instagram’s analytics to change your plan!

What do you do for your Instagram analytics?

You’re able to boost your content once you’ve gathered all of your Instagram metrics and discovered viewer insights. Here are a few suggestions for how to improve your Instagram analytics.

Adjust your content bases on your audience

You can easily find the favourite Instagram stories and posts based on experiences, scope, and interaction with Instagram Insights. Do you find any patterns after you’ve sorted your top posts?

Giveaway posts, for example, appear to get the most comments, whereas user-generated landscape images get the most interaction. We should keep posting landscape images from our group to increase interaction.

Create attractive Instagram stories

Instagram Insights gives you information including experiences, exits, and answers to help you say better Instagram Stories.

Although each audience’s attention span varies based on several variables, we discovered some trends by analyzing 15,000 Instagram Stories. Here are some important points to remember:

  • People are most likely to leave Instagram Stories after seeing the first or last message, making sure you get their attention right away.
  • The completion rate of stories with 1–7 posts is higher; try not to overload your followers with too much information at once.
  • Outside of work hours, people are more likely to watch Instagram Stories. Since stories only last 24 hours, make the most of every minute by posting when people are most involved.

Examine the data that produces the most views, responses, and reactions. Is there a particular type of story that performs better than others? Is there a point in your stories when the bulk of your followers leave?

Try to find out the posts which attract the customer’s attention and engage them.

Try changing your posting time

There is no one-size-fits-all approach to posting on Instagram. Instead, each brand has its own ideal posting time. Using Instagram analytics, you can determine the best time to post based on your audience’s preferences and previous content’s success.

Through the Instagram app’s Instagram Insights, you can see which days your followers are most involved and when they’re on Instagram on a normal day.


If you use paid or free Instagram analytics tools, you can dive deep into Instagram statistics and make more data-driven decisions.

Use the Growth Rate calculation to see how well your Instagram content plan has done to increase your total follower count after you’ve adjusted it using the tips given above.

How do you use Instagram metrics and insights to increase your following? Leave a comment below with your opinions and experiences.

Check out: What Is Cloud Based Analytics? How It Works and Its Benefits

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