HomeSEOHow to Evaluate Content...

How to Evaluate Content Quality? The 5 Fundamental Aspects

How do you evaluate the quality of a content and how can you write qualitatively superior content to your competitors? Some fundamental aspects cannot be overlooked. Their absence can have even more negative effects than the second page of Google: a site could get to have a bad online reputation and could spoil the image of those who took time, effort and commitment to build it.

So here is a short guide that will help you understand what quality is and how to create valuable content for search engines and above all for users.

1. What Does This Factor Represent For Google?

Content Quality

Who writes for the web knows it well: positioning yourself on the second page of Google is a bit like “ending up in the last row of a shelf at the supermarket”. Few notice that product, because everyone stops at the first. For this reason, it is important to have a clear idea of ​​the criteria by which Google evaluates it when it comes to content quality. The Mountain View giant released, last July, an update of the guidelines of the Quality Raters, or those people who evaluate the quality of the content indexed on the pages of the search engine.

There are 160 enlightening pages full of practical examples that illustrate the concept of content quality for Google. Specifically, the web pages considered to be of quality are those that:

  • fully satisfy the purpose for which they were created, through an adequate amount of main content ( Main Content ), which can be supported by supplementary content ( Supplementary Content ) which have the function of improving the user experience;
  • they present the right dose of EAT, acronym for Expertise, Authoritativeness and Trustworthiness , that is competence, authority and reliability regarding the topic being treated;
  • Have a good reputation through Link Building, not only at the site level but about the authors of the articles: indicating their name is synonymous with credibility, because users can search the web who wrote the content and check if it is an expert or less.

The quality content are also the ones that can give you the answer he was looking for when he typed the query on the search engine. Google also looks at the Mobile Friendly sites with an eyewhich guarantee the user the best response to his needs.

Check out: What Value Can a content Writer Add to My Start-up?

2. Quality Content Can Communicate Clearly

factor represent for Google

A content achieves its purpose if it satisfies the user who finds it: it does so if it can make itself understood. To do this, it must have some basic characteristics:

  • It must be written in compliance with the grammar rules. A content must not be designed solely for the search engine, otherwise it risks becoming a text written in “Googlelese” and not in Italian;
  • It must be readable content: reading must be simple, immediate and also designed for mobile viewing. The paragraphs must be cohesive and, in the case of citations and data, must always contain the reference to the sources so that the reader can verify their reliability and truthfulness;
  • It must be consistent, in the sense that it must know how to establish a link with the reader, through the use of the most appropriate tone of voice, and respect consistency from a communicative perspective.

3. Content Quality  And Long Texts: The Differences 

The tendency to confuse quality content with long texts is widespread. Some call it “the protocol sheet syndrome” and it consists precisely in the obsession with having to write articles full of text, which often end up boring the reader, leading him astray from what was his initial need or, even worse , increase the bounce rate of the page because they are not satisfactory despite the number of jokes.

Reading quality content is a real experience, which must involve the reader without making it lose along the way. For this reason, the quality of a content is independent of its length. If it is short, but meets all the criteria mentioned so far, it remains a valuable content.

quality content produces added value

The three C’s

4. The Quality Content also Have The Following characteristics:

  • they can be shared and, consequently, those who read them are led to disclose them because they consider them interesting and worthy of consideration by others;
  • they are engaging and keep the reader glued to the screen from start to finish;
  • They can be quoted and are therefore appreciated by other sites that insert them within their web pages.

5. Produces Added Value

As can be guessed, a quality content is a useful content, which keeps the promise made to the reader in the title and the initial premise, which has a viral potential that can be fueled by word of mouth from users and sharing on social media networks.

The added value it brings is the relationship it manages to establish with the recipient, managing to solve a concrete problem, answer a specific question, entertain, excite and inform in an exhaustive, original, honest way.

Check out: Importance Of Quality Content in SEO Activities

Most Popular

More from Author

Top 7 SEO Trends to Increase Organic Traffic

Search engine optimization is one of the best ways to boost...

How to Create Winning Content Strategy for Tech Websites

Brands may promote their wares and gain potential customers through content...

6 Underutilized Backlink Sources to Capitalize On

Creating a network of backlinks is something most business websites need...

SEO Trends for 2023: Do They Bring Something New to the Table? 

SEO has become an indispensable factor in a company’s growth. Although...

Read Now

How Content Marketing Drives Traffic to Your Jewelry Website

Customers are first looking for information and solutions before they can decide on what to buy for their jewelry collection. Companies like moissaniteco have succeeded in capitalizing on providing helpful content that guides their customers to buy jewelry from them. Therefore, content is king when establishing a successful jewelry...

Why a Mobile-Friendly Website is Important for Your Business

Mobile internet usage is increasing faster than desktop internet usage due to the exponential rise in mobile phone users. Due to the rising multi-screen usage trend, more developers are becoming aware of the necessity to create responsive or mobile-friendly website. Your website will perform better for users if...

5 Useful SEO Services Tips For Small Businesses

With the ever-growing competition in the digital world, any small business needs to optimize its website for search engines. However, many businesses need help figuring out where to start. That's why we've put together these 5 incredibly useful SEO services tips for small businesses: Hire an...

Why You should Have a Business Website

In today's digital age, an online presence is essential for any business. But why? What are the benefits of having a Business Website, and how can it help your business a lot to grow? In this blog post, we'll discuss the advantages of having a website and...

Here’s What Programmatic Marketing Can Do for You

If you’re trying to market a business in the modern world, chances are you’ve heard of programmatic marketing. You may even have been doing it without really realizing that that was what you were doing. Programmatic marketing allows you to automate the purchase and placement of ads across...

Why is Shopify a Great Choice for Your Ecommerce Website?

Shop owners regularly query whether Shopify is the best ecommerce and online product selling platform for them. For a small business that desires expansion, Shopify is a wise choice. Although there are a number of fantastic solutions for online markets, Shopify's design is simple, inexpensive, highly functional, and...

Top 6 Best Web Development Technologies to Build Website

Web development technologies are a huge part of the business of building websites. There are a wide range of options that you can choose from. Some of these choices include Django, PHP, JavaScript and more. But which ones should you choose to build your website? 1. JavaScript JavaScript is...

10 Best Web Development Tools to Improve Skills

You are in charge of making reliable web apps as a web developer. In addition to coding, this requires performing difficult and time-consuming duties, including troubleshooting issues and managing servers. Fortunately, solutions available can help streamline the procedure without sacrificing quality. The automation and security capabilities that are...

How to Execute a Successful Link Building Strategy?

Link Building is one of the essential non-SEO methods. With a logo, your content marketing efforts will be worthwhile. Of course, for this to be true, it is vital to understand how to conduct a successful link-building plan. It is common to hear about the necessity of link...

Use These 5 Apps to Improve Your Writing

Regardless of what line of work you are in, you can benefit from better writing skills. If you are in marketing or sales, or if you are an educator, the pluses are immediately obvious, but even if you are just sending out an email every once in...

Here’s How to Optimize Your Website for Search

Is your website just not getting the kind of traffic you’d hoped for? Did it used to get a lot of traffic but now gets considerably less? You need a better SEO strategy to Optimize Your Website for Search. Optimizing your website for search helps it show up...

7 Types of Backlinks: Which Should You Focus on Building?

Backlinks are some of the most commonly used SEO practice that can help a website build more traffic. Establishing backlinks to other authoritative websites plays a very important role in search engine results, and can be a decisive factor in how high or low a website appears...