HomeSEOImportance of images and...

Importance of images and how to do image optimization for SEO

As images support and explains your content and make your content engaging for your visitors. You should attach SEO-friendly images to every article you published to make them more attractive. Since image search is becoming more and more important, your website can get even more traffic through visual searches. Hence, it is essential to start image optimization for your website to get better search results.

how to do SEO Friendly image optimization

For Image Optimization, follow these steps.

 Image optimization with an alt tag

  • As alt tags tell Google about images, your images need to be optimized by image alt tags so that Google search engines can understand your images what your image is about, which helps rank your image in Google search results.
  • To provide more contexts to index your image in search engines and better user experience, use keywords in Alt tags for one time that users search. Make sure you have used the same keyword that is used in the full content.
  • Describe your image to the alt text’s point, and the image description should be up to 125 characters. For example, if you have a technology website and have to Google smart speaker image, you will optimize this image with an image HTML alt tag by using the primary keyword that you have used in your content of the specific page in your website like

<image src=alt= “On-page SEO Top 9 Rules & Best Practices”/>

So the above alt tag has a keyword “Google smart speaker” that will tell Google this image is about the smart speaker, and without alt text, Google will not understand your image, and your user experience would be bad.

 Image optimization with the title

Your image title should be to the point and have a structure and keywords to optimize it. For example, if you write the title of the smart speaker, then you will optimize your image HTML title tag in such a way like;

<image title= “on-page SEO”

So in this example, the title has a keyword, is to the point, and has a keyword and structure.

Optimize the image URL

As the browser needs the URL of any file to index it like this, images also have URLs, and they also need to be optimized with your keyword. Two things make these URLs.

  • Filename
  • Where it is directly uploaded

The file name is the keyword you assign to a specific image when you upload it on your desktop. For example, if your image file name is goggle smart speaker and it is uploaded on techsaa.com, then you can optimize the image HTML URL in such a way like;

<Image src=”https://techsaa.comon-page.png/>”

In the above example, “techsaa.com” is an image location where it is directly uploaded, and Google-smart-speaker.png is the file name of the image, and these two things combine altogether and make your asset or image URL.

Image optimization with the caption

Like this, you can use caption and image optimization that tells a short story or description about your image that what is going on in your image.

Importance of quality and relevancy of image

If your image has relevance to your content and quality, your user’s retention and conversion rate will increase, and Google will increase your ranking. When your image is relevant to your product description and has quality, your user will retain it on your website and ultimately convert it into your client.

speed and responsiveness

  • Google already factors in site speed in their search engine rankings. Google measures the speed of your website, that is, how much time it is loading. Images are one of the SEO factors that affect your website’s speed, so your images need to be loaded faster in search engines. If your website images are loading slowly, it will slow down your website speed, and Google will penalize your website. Penalize in the sense that it will not rank your website and your competitor’s website that loads faster.
  • Page loading speed increase or decrease the bounce rate of your website. As images take more space, loading time and affect your website speed, if people come to your website and are loading slowly due to images, they will not stay more and exit your website. If people exit your website, it will increase your website bounce rate. To increase the retention rate, you need to increase the loading speed of images that will ultimately increase your website speed. For example, if your website takes 1s to 3s loading time, then the bounce rate of your website increase to 32%, such as
  1. 1s to 3s————bounce rate 32%
  2. 1s to 5s————bounce rate increase to 90%
  3. 1s to 6s————bounce rate increase to 106%
  4. 1s to 10s———–bounce rate increase to 125%
  • Images size needs to be optimized to decrease the bounce rate and increase website speed as images take more space on your page. If you don’t optimize image size, it will slow down your web page loading time and badly affect your SEO.
  • To resize and compress your image according to your website dimensions. Your image size should be SEO friendly, and it should be up to 100kb, and its resolution should be 1920 X 1080. Seo-friendly images quickly load on your site and increase your site speed, and ultimately Google will give you ranking in its search results.
  • You can resize and optimize your image size by photoshop; Google frees online resize image tools and websites such as resize.net or WordPress Paid Plugins Like smush, etc.

Image responsiveness: Image responsiveness is essential, and you have to make your images responsive to desktop, mobile, LCD, Tablet

Formats and types of Seo Friendly images

If we talk about image formats, they are available in png, jpg gif, SVG. You have to use the lightweight, quality, and standard web format of the image to load on your website speedily, PNG format. Nowadays, many people use SVG images for their websites as they don’t pixelate and remain scalable when you big these images.

By following these image optimization rules, you can rank your website in Google as it is an important SEO factor, and Google pays more attention to it.

Most Popular

More from Author

Top 7 SEO Trends to Increase Organic Traffic

Search engine optimization is one of the best ways to boost...

How to Create Winning Content Strategy for Tech Websites

Brands may promote their wares and gain potential customers through content...

6 Underutilized Backlink Sources to Capitalize On

Creating a network of backlinks is something most business websites need...

SEO Trends for 2023: Do They Bring Something New to the Table? 

SEO has become an indispensable factor in a company’s growth. Although...

Read Now

How Content Marketing Drives Traffic to Your Jewelry Website

Customers are first looking for information and solutions before they can decide on what to buy for their jewelry collection. Companies like moissaniteco have succeeded in capitalizing on providing helpful content that guides their customers to buy jewelry from them. Therefore, content is king when establishing a successful jewelry...

Why a Mobile-Friendly Website is Important for Your Business

Mobile internet usage is increasing faster than desktop internet usage due to the exponential rise in mobile phone users. Due to the rising multi-screen usage trend, more developers are becoming aware of the necessity to create responsive or mobile-friendly website. Your website will perform better for users if...

5 Useful SEO Services Tips For Small Businesses

With the ever-growing competition in the digital world, any small business needs to optimize its website for search engines. However, many businesses need help figuring out where to start. That's why we've put together these 5 incredibly useful SEO services tips for small businesses: Hire an...

Why You should Have a Business Website

In today's digital age, an online presence is essential for any business. But why? What are the benefits of having a Business Website, and how can it help your business a lot to grow? In this blog post, we'll discuss the advantages of having a website and...

Here’s What Programmatic Marketing Can Do for You

If you’re trying to market a business in the modern world, chances are you’ve heard of programmatic marketing. You may even have been doing it without really realizing that that was what you were doing. Programmatic marketing allows you to automate the purchase and placement of ads across...

Why is Shopify a Great Choice for Your Ecommerce Website?

Shop owners regularly query whether Shopify is the best ecommerce and online product selling platform for them. For a small business that desires expansion, Shopify is a wise choice. Although there are a number of fantastic solutions for online markets, Shopify's design is simple, inexpensive, highly functional, and...

Top 6 Best Web Development Technologies to Build Website

Web development technologies are a huge part of the business of building websites. There are a wide range of options that you can choose from. Some of these choices include Django, PHP, JavaScript and more. But which ones should you choose to build your website? 1. JavaScript JavaScript is...

10 Best Web Development Tools to Improve Skills

You are in charge of making reliable web apps as a web developer. In addition to coding, this requires performing difficult and time-consuming duties, including troubleshooting issues and managing servers. Fortunately, solutions available can help streamline the procedure without sacrificing quality. The automation and security capabilities that are...

How to Execute a Successful Link Building Strategy?

Link Building is one of the essential non-SEO methods. With a logo, your content marketing efforts will be worthwhile. Of course, for this to be true, it is vital to understand how to conduct a successful link-building plan. It is common to hear about the necessity of link...

Use These 5 Apps to Improve Your Writing

Regardless of what line of work you are in, you can benefit from better writing skills. If you are in marketing or sales, or if you are an educator, the pluses are immediately obvious, but even if you are just sending out an email every once in...

Here’s How to Optimize Your Website for Search

Is your website just not getting the kind of traffic you’d hoped for? Did it used to get a lot of traffic but now gets considerably less? You need a better SEO strategy to Optimize Your Website for Search. Optimizing your website for search helps it show up...

7 Types of Backlinks: Which Should You Focus on Building?

Backlinks are some of the most commonly used SEO practice that can help a website build more traffic. Establishing backlinks to other authoritative websites plays a very important role in search engine results, and can be a decisive factor in how high or low a website appears...