HomeSEOImportance of images and...

Importance of images and how to do image optimization for SEO

As images support and explains your content and make your content engaging for your visitors. You should attach SEO-friendly images to every article you published to make them more attractive. Since image search is becoming more and more important, your website can get even more traffic through visual searches. Hence, it is essential to start image optimization for your website to get better search results.

how to do SEO Friendly image optimization

For Image Optimization, follow these steps.

 Image optimization with an alt tag

  • As alt tags tell Google about images, your images need to be optimized by image alt tags so that Google search engines can understand your images what your image is about, which helps rank your image in Google search results.
  • To provide more contexts to index your image in search engines and better user experience, use keywords in Alt tags for one time that users search. Make sure you have used the same keyword that is used in the full content.
  • Describe your image to the alt text’s point, and the image description should be up to 125 characters. For example, if you have a technology website and have to Google smart speaker image, you will optimize this image with an image HTML alt tag by using the primary keyword that you have used in your content of the specific page in your website like

<image src=alt= “On-page SEO Top 9 Rules & Best Practices”/>

So the above alt tag has a keyword “Google smart speaker” that will tell Google this image is about the smart speaker, and without alt text, Google will not understand your image, and your user experience would be bad.

 Image optimization with the title

Your image title should be to the point and have a structure and keywords to optimize it. For example, if you write the title of the smart speaker, then you will optimize your image HTML title tag in such a way like;

<image title= “on-page SEO”

So in this example, the title has a keyword, is to the point, and has a keyword and structure.

Optimize the image URL

As the browser needs the URL of any file to index it like this, images also have URLs, and they also need to be optimized with your keyword. Two things make these URLs.

  • Filename
  • Where it is directly uploaded

The file name is the keyword you assign to a specific image when you upload it on your desktop. For example, if your image file name is goggle smart speaker and it is uploaded on techsaa.com, then you can optimize the image HTML URL in such a way like;

<Image src=”https://techsaa.comon-page.png/>”

In the above example, “techsaa.com” is an image location where it is directly uploaded, and Google-smart-speaker.png is the file name of the image, and these two things combine altogether and make your asset or image URL.

Image optimization with the caption

Like this, you can use caption and image optimization that tells a short story or description about your image that what is going on in your image.

Importance of quality and relevancy of image

If your image has relevance to your content and quality, your user’s retention and conversion rate will increase, and Google will increase your ranking. When your image is relevant to your product description and has quality, your user will retain it on your website and ultimately convert it into your client.

speed and responsiveness

  • Google already factors in site speed in their search engine rankings. Google measures the speed of your website, that is, how much time it is loading. Images are one of the SEO factors that affect your website’s speed, so your images need to be loaded faster in search engines. If your website images are loading slowly, it will slow down your website speed, and Google will penalize your website. Penalize in the sense that it will not rank your website and your competitor’s website that loads faster.
  • Page loading speed increase or decrease the bounce rate of your website. As images take more space, loading time and affect your website speed, if people come to your website and are loading slowly due to images, they will not stay more and exit your website. If people exit your website, it will increase your website bounce rate. To increase the retention rate, you need to increase the loading speed of images that will ultimately increase your website speed. For example, if your website takes 1s to 3s loading time, then the bounce rate of your website increase to 32%, such as
  1. 1s to 3s————bounce rate 32%
  2. 1s to 5s————bounce rate increase to 90%
  3. 1s to 6s————bounce rate increase to 106%
  4. 1s to 10s———–bounce rate increase to 125%
  • Images size needs to be optimized to decrease the bounce rate and increase website speed as images take more space on your page. If you don’t optimize image size, it will slow down your web page loading time and badly affect your SEO.
  • To resize and compress your image according to your website dimensions. Your image size should be SEO friendly, and it should be up to 100kb, and its resolution should be 1920 X 1080. Seo-friendly images quickly load on your site and increase your site speed, and ultimately Google will give you ranking in its search results.
  • You can resize and optimize your image size by photoshop; Google frees online resize image tools and websites such as resize.net or WordPress Paid Plugins Like smush, etc.

Image responsiveness: Image responsiveness is essential, and you have to make your images responsive to desktop, mobile, LCD, Tablet

Formats and types of Seo Friendly images

If we talk about image formats, they are available in png, jpg gif, SVG. You have to use the lightweight, quality, and standard web format of the image to load on your website speedily, PNG format. Nowadays, many people use SVG images for their websites as they don’t pixelate and remain scalable when you big these images.

By following these image optimization rules, you can rank your website in Google as it is an important SEO factor, and Google pays more attention to it.

Most Popular

More from Author

Scrapy Playwright: A Powerful Web Scraping and Automation Tool

Scrapy Playwright is an innovative tool that merges the capabilities of...

What is a Traffic Bot? Complete Information

A traffic bot is a software application designed to mimic human...

From Keyboard to Stage: The Magic of Online Speech Writing Assistance

Are you ready to dive into the captivating world of online...

Read Now

7 ways Social Media Marketing can Boost Your Car dealership

Social media has undeniably become a cornerstone of our modern society, reshaping these practices. We can communicate, transform traditional marketing methods and enhance how brands connect with consumers. For a niche like a car dealership, leveraging social media marketing can help increase visibility, foster trust, and drive...

Share The Love: 5 Tips For Writing Awesome Guest Blogs That Will Perform Well.

When it comes to blogging today, you aren’t limited to just starting your own site and your own page, you can opt to write a guest blog instead. This has many benefits, including access to that site’s already existing visitors and the chance to talk about a...

10 Free online Plagiarism Checker Tools for Students

The definition of plagiarism is the unauthorized use of another person's ideas and information. The phrase refers to exhibiting someone else's work without acknowledging the original creator. Both in the academic setting and online, plagiarism has severe repercussions. To find plagiarized content in a paper or website, you...

Legal Due Diligence: Critical Questions to Ensure Regulatory Compliance in M&A

When engaging in a merger or acquisition (M&A) deal, conducting comprehensive due diligence is crucial to identify potential risks and ensure regulatory compliance. Legal due diligence is key in assessing the target company's compliance with applicable laws and regulations. Here are due diligence questions for M&A that...

How To Get Your Name On Top Of Google Searches?

As you know, Google is a popular search engine, and taking your brand name to the peak of its searches holds significant importance. Knowing how to get your name on the top of Google searches is critical. This is what a business, brand, or organization strives for,...

What is Direct Mail & Why It Is Still an Effective Marketing Tool

Direct mail is a tried-and-true marketing strategy now. As technology advances, businesses may prioritize digital marketing channels such as email and social media, but direct mail continues to be effective. In our article, we will define direct mail, fantastic ideas for doing it right, and explore why...

Data-driven Decisions: The role of Analytics in Effective Marketing

In today's digital landscape, data is a powerful currency that fuels strategic decision-making and drives business success—of marketing, analyzing its pivotal role in empowering businesses to make informed choices based on data-driven insights. By harnessing the power of analytics, businesses can gain a deeper understanding of their...

The Growing Challenge Of Ranking For Commercial Keywords: Overcoming Obstacles 

In the ever-evolving landscape of search engine optimization (SEO), one of the biggest challenges website owners and marketers face is the increasing difficulty in ranking for commercial keywords. Commercial keywords are those that directly relate to products, services, or industries with the intent to make a purchase....

4 Reasons to Focus More on Online Marketing

In today’s fast paced, technology-driven world, everything is changing – including the way we do business. In 2023, online marketing is all but replacing traditional advertising channels, and if you start leaning more in this direction, it will only boost your business and help you keep up...

What Are The Best Ways To Increase My Brand Awareness Online?

One of the most apt idioms to highlight the importance of brand awareness in digital marketing is: “You can lead a horse to water but you can’t make them drink.” For example, it doesn’t matter how much traffic you have heading to your website, if you have very...

How to Optimize Your Site For Mobile Users

Mobile devices have become our constant companions in today's world, and their influence on web browsing continues to soar. With growing smartphone users, ensuring your site delivers an exceptional mobile experience is crucial. In this blog, we'll unveil the best practices to make your website mobile-friendly, capturing the...

6 Best WordPress SEO Plugins for Boosting Website Traffic

Do you know why only a few websites appear at the top of search engines? The answer is ‘good SEO. If you put the needed and the right efforts into this vital part, you can grab the topmost seat on search engine results. A website is built with...