HomeSEOHow to Do Keyword...

How to Do Keyword Research for Small Businesses?

The primary purpose of keyword research is to gain profound knowledge of the audience. Without a keyword methodology set up, your content is at risk of not being sharply relevant to the audience. The proper use of keywords helps users quickly find what they are searching for and helps search engines know about the content. A good keyword strategy helps generate the most relevant, helpful content and a good user experience on your website. Learning how to do keyword research is an essential SEO task that involves identifying famous words and phrases that people enter into search bars.

Keyword research is about checking how many searches a particular keyword has, but it is also about exploring the different ways people use language to research an idea or topic. Keyword research aims to search and generate all the highly related results to the input keyword. Keyword research is still vital to your SEO process and your success with search engine rankings. You could be choosing the wrong keywords without it, resulting in little to no traffic to your web pages. Keyword research is an integral part of ensuring your SEO strategy is substantial. Don’t be attracted to rush through the process; take your time to get the best digital marketing strategy and focus on deep research to help you become the best SEO expert.

Keyword Research Tips

Before looking for a keyword, you have to know how to do digital marketing? In this, you can get help from a digital marketing strategy consultant or hire consultants online who will help you in your keyword search. Everyone has their keyword research process to catch their needs. There are two or three ways of doing it, but exploring a wide area without a clear point will leave you wasting time. What you add or remove from your keyword research process is essential to your research’s success or failure. How your keyword strategy differs from that of other sites is how you structure your approach. Jiten Thakker is a professional digital marketing consultant and a certified digital consultant with over a decade of experience. You can take his digital marketing training courses, and they also offer you the facility to hire consultants online.

Monitor Your Social Media Closely:

Your social media network channels are the places where you are most likely to see what your target audience is searching for. Twitter is an essential source of information for keyword researchers, thanks to Twitter chats hashtag feature. The use of digital marketing tools and techniques like Tweet chat or Twitter fall can make it efficient for you to enter a keyword and see all the total count of recent tweets, including that keyword along with a hashtag. Jiten Thakker has a profound website to help people get more and better ranking on social media platforms. They offer great and reasonable digital marketing training courses to help small businesses get themselves in top ranking.

Keep a Close Watch on Your Competitors:

Knowing what other sites are working on helps point out the keywords or inspire you to expand your keyword list. It is also possible to spot random keywords that may be used to create worthy and relative content for those specific keywords. Tools like SEMRush and Ahref help do a little competitor keyword searching.

Use the Right Tools:

You can get maximum profit even though your business is small by using the right tool to select the most suitable keyword. There are many helpful tools online that will help you in your keyword research attempt. You can hire consultants online to get the best SEO expert who can tell you the proper guideline for using the right tools. Jiten Thakker is one of the best digital strategists and certified digital consultants who are an expert and has several years to help people get the best digital marketing tools and techniques. Following are the useful tools for keyword searching:

  • Word stream
  • Uber suggest
  • Seed Keywords
  • Word Tracker
  • Serpstat
  • Google Keyword Planner
  • Bing
  • Niche Laboratory
  • SEMRush
  • Ahref

1. Word Stream

The Word Stream keyword tool helps you target certain niches (groups of related keywords), gives you further suggestions and allows you to group them based on a common theme for easy ad group launches. Word Stream keyword tool is handy for SEO and digital marketing strategy both. This tool gives 30 searches for free after that; you have to sign up for Word Stream advisor.

2. Uber Suggest

Uber suggests uses any keyword you give it and instantly gives you an almost unlimited list of alphabetized and numerical keyword variations of your original keyword. You can even utilize it further by adding “bounce house ab, ac, ad” to unrevealed some more keywords that you could potentially offer or use for digital marketing. This tool also helps in digital marketing consulting services.

3. SEMRush

You can use SEMrush to do market research and competitive analyses on a website’s closest competition on the SERPs. It also helps in digital marketing tools and techniques. SEMrush is perfect for a PPC (pay-per-click) specialist, as it allows for maximum keyword research and competitor analysis to plan and track the performance of paid search campaigns.

4. Google Keyword Planner

The Google Keyword Planner tool is sometimes regarded as the alpha and omega of keyword research tools. You must only have an AdWords account to have access to it, which doesn’t mean you have to pay anything to use it; it’s still free to use. The Google Keyword Planner will show you some pretty good stats like average monthly searches, competition level (high, medium, or low), the average cost per click, and more. It does not give you exact keyword suggestions, but it actually takes it a step further and shows more synonyms and variations than many other tools available.

5. Seed Keywords

Seed keywords are also known as the head, or main keywords, refer to the keyword, which is the baseline keyword that your article is about. Seed keywords are usually the primary topic or subtopic that many other articles can be written about. Creating your seed keyword list before you start writing will prominently improve your website’s organization and success. It will also make your life much easier when you sit down to start writing.

6. Ahrefs

Ahrefs is one of the best keyword research tools available for content creators that are used worldwide. The platform provides a broad platform for keyword reports to the user and relies on clickstream data to provide unique click stats. It gives super in-depth information on every keyword.

7. Serpstat

Serpstat is an all-in-one SEO platform whose main function is keyword research. This tool has some unique features that can help you better your website and get ahead of other sites as well. Unlike other tools, Serpstat is a page-oriented platform for deep competitive analysis. You can also view historical position data for a range of pages arranged by phrase, and it is convenient to see which pages have dropped in rank and their rank distribution as a percentage. If you want to compare data from two different times or note changes over time-based algorithm updates and other factors.


This tool gives many keyword suggestions by filtering the right results to the desired keyword search. It has a lot of features to work on. It works mainly on keyword searching. It uses the focus keyword that you specify. Keyword Tool uses the autocomplete search feature to help you with keyword research.

All in a Nutshell:

Small businesses always worry about getting a good ranking on search engines. They do not have enough exposure or budget to invest in their website. But now, with all these techniques, you do not have to worry much. You can get yourself digital marketing training courses or hire a digital marketing strategy consultant who can train you to get your ranking better. So the small businesses can easily get maximum profit in no time by using the best keywords for their website’s content.

Jiten Thakker is a well-known digital marketer in India, helping many people raise their website’s ranking for small and big businesses. His major goal is to grow individuals and companies by using several digital marketing techniques. He has a vast knowledge of digital marketing trends and SEO rankings. He is an expert in Mumbai who has helped many people make their business successful in India, and he is well-aware of digital marketing tools. So you must get yourself a reliable consultant for the maximum profit and organic growth of your website, even if it is a small company.

Check out: Importance of images and how to do image optimization for SEO

Most Popular

More from Author

How Content Marketing Drives Traffic to Your Jewelry Website

Customers are first looking for information and solutions before they can...

Why a Mobile-Friendly Website is Important for Your Business

Mobile internet usage is increasing faster than desktop internet usage due...

5 Useful SEO Services Tips For Small Businesses

With the ever-growing competition in the digital world, any small business...

Why You should Have a Business Website

In today's digital age, an online presence is essential for any...

Read Now

Top 6 Best Web Development Technologies to Build Website

Web development technologies are a huge part of the business of building websites. There are a wide range of options that you can choose from. Some of these choices include Django, PHP, JavaScript and more. But which ones should you choose to build your website? 1. JavaScript JavaScript is...

10 Best Web Development Tools to Improve Skills

You are in charge of making reliable web apps as a web developer. In addition to coding, this requires performing difficult and time-consuming duties, including troubleshooting issues and managing servers. Fortunately, solutions available can help streamline the procedure without sacrificing quality. The automation and security capabilities that are...

How to Execute a Successful Link Building Strategy?

Link Building is one of the essential non-SEO methods. With a logo, your content marketing efforts will be worthwhile. Of course, for this to be true, it is vital to understand how to conduct a successful link-building plan. It is common to hear about the necessity of link...

Use These 5 Apps to Improve Your Writing

Regardless of what line of work you are in, you can benefit from better writing skills. If you are in marketing or sales, or if you are an educator, the pluses are immediately obvious, but even if you are just sending out an email every once in...

Here’s How to Optimize Your Website for Search

Is your website just not getting the kind of traffic you’d hoped for? Did it used to get a lot of traffic but now gets considerably less? You need a better SEO strategy to Optimize Your Website for Search. Optimizing your website for search helps it show up...

7 Types of Backlinks: Which Should You Focus on Building?

Backlinks are some of the most commonly used SEO practice that can help a website build more traffic. Establishing backlinks to other authoritative websites plays a very important role in search engine results, and can be a decisive factor in how high or low a website appears...

5 Proven Methods to Increase Google Reviews

Google reviews are not only a reflection of a company's performance. They incentivize user purchases, give social proof, increase the conversion rate, and enhance the brand's reputation. And: Reviews will be one of the most influential ranking elements in 2022. Therefore, some individuals purchase Google reviews to...

How to Run TikTok Ads for Brand Promotion

Whether you're planning to use TikTok ads for brand promotion or your business on TikTok, there are several ways to get started. But, as always, the key is finding the right strategy for your unique business. TopView ads Appear First in the User's Feed Probably the most impressive of...

5 Benefits of Sponsored Content That Every Blogger Should Know

Sponsored content is one of the most effective ways to get more eyeballs on your website. It is so strong that it’s overtaking banner ads in some sectors. Check out these five benefits to see if you are planning to use it on your site today! Why Consider...

How to Create a Successful TikTok Marketing Strategy

In today's social media-driven world, where users are constantly bombarded with marketing messages, developing a marketing strategy that works for your brand becomes all the more important. And what better way to do this than through TikTok videos? Following these simple steps, you can create a well-planned...

9 Steps to Write a Technical Article

The instruction manuals, assembly manuals, and research papers, if not done correctly, technical article writing can quickly become a snooze fest. How can one write a technical article that people want to read? 1. Determine Your Target Audience Knowing your target audience is critical, especially when writing a technical article....

How to Sell Items on Facebook Marketplace?

Facebook began as a specific social networking site for interacting with friends and family, but it didn't take long for it to focus on companies and advertising. Given the prevalence of social media eCommerce, studying to offer on the Facebook marketplace is a terrific method to expand...