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How to Do Keyword Research for Small Businesses?

The primary purpose of keyword research is to gain profound knowledge of the audience. Without a keyword methodology set up, your content is at risk of not being sharply relevant to the audience. The proper use of keywords helps users quickly find what they are searching for and helps search engines know about the content. A good keyword strategy helps generate the most relevant, helpful content and a good user experience on your website. Learning how to do keyword research is an essential SEO task that involves identifying famous words and phrases that people enter into search bars.

Keyword research is about checking how many searches a particular keyword has, but it is also about exploring the different ways people use language to research an idea or topic. Keyword research aims to search and generate all the highly related results to the input keyword. Keyword research is still vital to your SEO process and your success with search engine rankings. You could be choosing the wrong keywords without it, resulting in little to no traffic to your web pages. Keyword research is an integral part of ensuring your SEO strategy is substantial. Don’t be attracted to rush through the process; take your time to get the best digital marketing strategy and focus on deep research to help you become the best SEO expert.

Keyword Research Tips

Before looking for a keyword, you have to know how to do digital marketing? In this, you can get help from a digital marketing strategy consultant or hire consultants online who will help you in your keyword search. Everyone has their keyword research process to catch their needs. There are two or three ways of doing it, but exploring a wide area without a clear point will leave you wasting time. What you add or remove from your keyword research process is essential to your research’s success or failure. How your keyword strategy differs from that of other sites is how you structure your approach. Jiten Thakker is a professional digital marketing consultant and a certified digital consultant with over a decade of experience. You can take his digital marketing training courses, and they also offer you the facility to hire consultants online.

Monitor Your Social Media Closely:

Your social media network channels are the places where you are most likely to see what your target audience is searching for. Twitter is an essential source of information for keyword researchers, thanks to Twitter chats hashtag feature. The use of digital marketing tools and techniques like Tweet chat or Twitter fall can make it efficient for you to enter a keyword and see all the total count of recent tweets, including that keyword along with a hashtag. Jiten Thakker has a profound website to help people get more and better ranking on social media platforms. They offer great and reasonable digital marketing training courses to help small businesses get themselves in top ranking.

Keep a Close Watch on Your Competitors:

Knowing what other sites are working on helps point out the keywords or inspire you to expand your keyword list. It is also possible to spot random keywords that may be used to create worthy and relative content for those specific keywords. Tools like SEMRush and Ahref help do a little competitor keyword searching.

Use the Right Tools:

You can get maximum profit even though your business is small by using the right tool to select the most suitable keyword. There are many helpful tools online that will help you in your keyword research attempt. You can hire consultants online to get the best SEO expert who can tell you the proper guideline for using the right tools. Jiten Thakker is one of the best digital strategists and certified digital consultants who are an expert and has several years to help people get the best digital marketing tools and techniques. Following are the useful tools for keyword searching:

  • Word stream
  • Uber suggest
  • Seed Keywords
  • Word Tracker
  • Serpstat
  • Google Keyword Planner
  • Bing
  • Niche Laboratory
  • SEMRush
  • Ahref

1. Word Stream

The Word Stream keyword tool helps you target certain niches (groups of related keywords), gives you further suggestions and allows you to group them based on a common theme for easy ad group launches. Word Stream keyword tool is handy for SEO and digital marketing strategy both. This tool gives 30 searches for free after that; you have to sign up for Word Stream advisor.

2. Uber Suggest

Uber suggests uses any keyword you give it and instantly gives you an almost unlimited list of alphabetized and numerical keyword variations of your original keyword. You can even utilize it further by adding “bounce house ab, ac, ad” to unrevealed some more keywords that you could potentially offer or use for digital marketing. This tool also helps in digital marketing consulting services.

3. SEMRush

You can use SEMrush to do market research and competitive analyses on a website’s closest competition on the SERPs. It also helps in digital marketing tools and techniques. SEMrush is perfect for a PPC (pay-per-click) specialist, as it allows for maximum keyword research and competitor analysis to plan and track the performance of paid search campaigns.

4. Google Keyword Planner

The Google Keyword Planner tool is sometimes regarded as the alpha and omega of keyword research tools. You must only have an AdWords account to have access to it, which doesn’t mean you have to pay anything to use it; it’s still free to use. The Google Keyword Planner will show you some pretty good stats like average monthly searches, competition level (high, medium, or low), the average cost per click, and more. It does not give you exact keyword suggestions, but it actually takes it a step further and shows more synonyms and variations than many other tools available.

5. Seed Keywords

Seed keywords are also known as the head, or main keywords, refer to the keyword, which is the baseline keyword that your article is about. Seed keywords are usually the primary topic or subtopic that many other articles can be written about. Creating your seed keyword list before you start writing will prominently improve your website’s organization and success. It will also make your life much easier when you sit down to start writing.

6. Ahrefs

Ahrefs is one of the best keyword research tools available for content creators that are used worldwide. The platform provides a broad platform for keyword reports to the user and relies on clickstream data to provide unique click stats. It gives super in-depth information on every keyword.

7. Serpstat

Serpstat is an all-in-one SEO platform whose main function is keyword research. This tool has some unique features that can help you better your website and get ahead of other sites as well. Unlike other tools, Serpstat is a page-oriented platform for deep competitive analysis. You can also view historical position data for a range of pages arranged by phrase, and it is convenient to see which pages have dropped in rank and their rank distribution as a percentage. If you want to compare data from two different times or note changes over time-based algorithm updates and other factors.


This tool gives many keyword suggestions by filtering the right results to the desired keyword search. It has a lot of features to work on. It works mainly on keyword searching. It uses the focus keyword that you specify. Keyword Tool uses the autocomplete search feature to help you with keyword research.

All in a Nutshell:

Small businesses always worry about getting a good ranking on search engines. They do not have enough exposure or budget to invest in their website. But now, with all these techniques, you do not have to worry much. You can get yourself digital marketing training courses or hire a digital marketing strategy consultant who can train you to get your ranking better. So the small businesses can easily get maximum profit in no time by using the best keywords for their website’s content.

Jiten Thakker is a well-known digital marketer in India, helping many people raise their website’s ranking for small and big businesses. His major goal is to grow individuals and companies by using several digital marketing techniques. He has a vast knowledge of digital marketing trends and SEO rankings. He is an expert in Mumbai who has helped many people make their business successful in India, and he is well-aware of digital marketing tools. So you must get yourself a reliable consultant for the maximum profit and organic growth of your website, even if it is a small company.

Check out: Importance of images and how to do image optimization for SEO

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