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7 Types of Backlinks: Which Should You Focus on Building?

Backlinks are some of the most commonly used SEO practice that can help a website build more traffic. Establishing backlinks to other authoritative websites plays a very important role in search engine results, and can be a decisive factor in how high or low a website appears in search engine results.

But what is the best way to use them? And how many different kinds of backlinks are there? To keep it simple, here are 7 Types of Backlinks you can use and which ones you should be focusing your efforts on.

7 Types of Backlinks you should know

  1. Editorial Backlinks

When it comes to link building services, editorial backlinks may be one of the best ones you can employ. Editorial backlinks are formed when your content is mentioned as a source of information, your site is featured in a link roundup on a certain topic, or a business representative is quoted.

  1. Backlinks From Webinars

Webinars can provide useful information, including links to websites containing relevant information. Many websites often link to webinars in their pages to link to your content so that other people can learn what you company does.

  1. Acknowledgment Backlinks

Many sites display acknowledgements at important events, such as when a representative speaks or an industry event is being hosted. You can look at the source of your rival’s links to help you develop a strategy to get your own site into acknowledgement backlinks.

  1. Backlinks From Guest Blogging

If you’re asked to do guest blogging on another website, this is the opportunity to get some backlinks to your own blog. Many established websites will provide a link to those who guest write on their blogs, which is a good way to drive traffic in your direction and be established as a reliable source. Guest blogging itself should be an important part of every SEO plan because it’s not a difficult process.

  1. Comment Backlinks

When you leave a comment on someone’s blog, there is usually the option to provide a link back to your website. The downside of this is that spammers frequently use this in order to gain traffic or to just pose bad links that lead people astray. It’s not the most reliable method, but it’s still one that shouldn’t be ignored.

  1. Free-Tool Backlinks

Providing a free tool that people online can use can be a great way to gain backlinks and attention on your website. Something as simple as a cost calculator could be very useful for people in business, since they won’t have to pay for a commercial app. In turn, they could recommend your free tool to other businesses as well by linking to it.

  1. Badge Backlinks

Badges are usually used and awarded to other companies as an acknowledgement of some kind of accomplishment. Awarding badges is also a great way to create backlinks, since these websites will be proud to place these badges on their sites and have them linked back to your page.

Backlinks won’t make or break your site traffic, but there’s no reason not to use them. Avoid paid links, low-quality directory links, or backlinks in unreliable press releases. These can taint the quality of your content and make it more difficult for people to trust your site.

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