HomeSEOWhat Are The Best...

What Are The Best Ways To Increase My Brand Awareness Online?

One of the most apt idioms to highlight the importance of brand awareness in digital marketing is: “You can lead a horse to water but you can’t make them drink.”

For example, it doesn’t matter how much traffic you have heading to your website, if you have very little in the way of brand awareness online, there are going to be a lot of thirsty horses!

In this article, we’re going to highlight some of the best ways to increase your brand awareness online. That way, when you are getting loads of traffic to your website, your prospects are going to have much more faith in your products / services, and will ultimately feel far more comfortable spending their hard earned cash with you.

1. Create awesome share-worthy content on social media

Not only should you be present on a number of social media platforms, but you should also be creating awesome, share-worthy content, consistently.

As part of your content creation strategy, you need to think very carefully about: “Is this content worthy of being shared by my ideal audience?”

Quality, engaging content gets shared, attracts likes, and sparks conversation. Keep that up and your brand awareness will grow exponentially.

2. Guest blog on popular sites in your industry

Guest blogging is a fantastic digital marketing strategy because it’s both an effective way of building a healthy backlink profile, while also putting your name out there. It’s an opportunity for you to demonstrate your knowledge and authority in your field by sharing high-value content across a multitude of platforms.

3. Invest in designing share-worthy infographics

When developing written content, whether for your own blog, a guest blog website, or your social media, you should consider designing share-worthy infographics to accompany them. This is a highly effective way of not only getting more shares and backlinks, but pushing your brand even further with beautiful, on-brand design work.

4. Find your brand voice and be consistent across all channels

It’s one thing to create and share loads of valuable, ‘people-first’ content, but if you don’t have a consistent and recognisable brand voice that is present across all channels, you’ll be missing out on a lot of opportunities to find and connect with your ideal audience.

My favourite example of a very distinct and consistent brand voice is Nathan W. Pyle’s “Stranger Planet”. His brand voice is so on point and highly recognisable that all of his fans who engage with him on social media adopt the very same messaging and language.

Of course, your industry and target demographic will play a crucial part in finding that voice and establishing your message.

5. Encourage and engage with reviews (especially the negative)

You should encourage all of your customers to leave feedback, whether on social media, Google, and the likes of TripAdvisor (where applicable). The more feedback you receive online; the more opportunity you have to:

  • Engage with your customers in a meaningful way.
  • Gain actionable feedback that you can put into practice.
  • Appease dissatisfied customers, offer solutions, and demonstrate your dedication to customer satisfaction.

Conclusion: Be present

One of the key factors in building a positive online awareness is simply showing up and being consistent. If you pause your online marketing efforts, you’re going to fall from memory. However, if you have awesome content being churned out on a regular basis, your audience will engage with you, they will trust you, and they will be more than happy spending their hard earned cash!

Other noteworthy strategies to grow your brand awareness include:

  • Remarketing
  • Influencer marketing
  • Local SEO
  • Email marketing
  • PPC
  • And more.

Of course, establishing a solid brand awareness and maintaining a healthy online presence is no simple task. There’s an awful lot of time and research that goes into cutting through the noise and reaching your true potential. If this is something you want but would much prefer not to invest your precious time in it, we highly recommend finding a reputable third-party agency like Online Marketing Gurus in Sydney to make light of the grunt work on your behalf.

Most Popular

More from Author

How to Create Winning Content Strategy for Tech Websites

Brands may promote their wares and gain potential customers through content...

6 Underutilized Backlink Sources to Capitalize On

Creating a network of backlinks is something most business websites need...

SEO Trends for 2023: Do They Bring Something New to the Table? 

SEO has become an indispensable factor in a company’s growth. Although...

ClickAdilla: Ad Formats and Advantages

ClickAdilla is an advertising network with access to over 240 countries...

Read Now

Why a Mobile-Friendly Website is Important for Your Business

Mobile internet usage is increasing faster than desktop internet usage due to the exponential rise in mobile phone users. Due to the rising multi-screen usage trend, more developers are becoming aware of the necessity to create responsive or mobile-friendly website. Your website will perform better for users if...

5 Useful SEO Services Tips For Small Businesses

With the ever-growing competition in the digital world, any small business needs to optimize its website for search engines. However, many businesses need help figuring out where to start. That's why we've put together these 5 incredibly useful SEO services tips for small businesses: Hire an...

Why You should Have a Business Website

In today's digital age, an online presence is essential for any business. But why? What are the benefits of having a Business Website, and how can it help your business a lot to grow? In this blog post, we'll discuss the advantages of having a website and...

Here’s What Programmatic Marketing Can Do for You

If you’re trying to market a business in the modern world, chances are you’ve heard of programmatic marketing. You may even have been doing it without really realizing that that was what you were doing. Programmatic marketing allows you to automate the purchase and placement of ads across...

Why is Shopify a Great Choice for Your Ecommerce Website?

Shop owners regularly query whether Shopify is the best ecommerce and online product selling platform for them. For a small business that desires expansion, Shopify is a wise choice. Although there are a number of fantastic solutions for online markets, Shopify's design is simple, inexpensive, highly functional, and...

Top 6 Best Web Development Technologies to Build Website

Web development technologies are a huge part of the business of building websites. There are a wide range of options that you can choose from. Some of these choices include Django, PHP, JavaScript and more. But which ones should you choose to build your website? 1. JavaScript JavaScript is...

10 Best Web Development Tools to Improve Skills

You are in charge of making reliable web apps as a web developer. In addition to coding, this requires performing difficult and time-consuming duties, including troubleshooting issues and managing servers. Fortunately, solutions available can help streamline the procedure without sacrificing quality. The automation and security capabilities that are...

How to Execute a Successful Link Building Strategy?

Link Building is one of the essential non-SEO methods. With a logo, your content marketing efforts will be worthwhile. Of course, for this to be true, it is vital to understand how to conduct a successful link-building plan. It is common to hear about the necessity of link...

Use These 5 Apps to Improve Your Writing

Regardless of what line of work you are in, you can benefit from better writing skills. If you are in marketing or sales, or if you are an educator, the pluses are immediately obvious, but even if you are just sending out an email every once in...

Here’s How to Optimize Your Website for Search

Is your website just not getting the kind of traffic you’d hoped for? Did it used to get a lot of traffic but now gets considerably less? You need a better SEO strategy to Optimize Your Website for Search. Optimizing your website for search helps it show up...

7 Types of Backlinks: Which Should You Focus on Building?

Backlinks are some of the most commonly used SEO practice that can help a website build more traffic. Establishing backlinks to other authoritative websites plays a very important role in search engine results, and can be a decisive factor in how high or low a website appears...

5 Proven Methods to Increase Google Reviews

Google reviews are not only a reflection of a company's performance. They incentivize user purchases, give social proof, increase the conversion rate, and enhance the brand's reputation. And: Reviews will be one of the most influential ranking elements in 2022. Therefore, some individuals purchase Google reviews to...