Do you wonder why Facebook and Instagram ads of many business brands fail to produce positive results? The reason for the failure of ads is the absence of proper understanding and guidance.
Selling your products through Facebook and Instagram ads has become a common practice nowadays. But there is always a risk in these ads if you run them without proper strategies. If you run them properly, they can be a great tool to increase your sales. But, you need to follow some tips to make your ads successful.
Tips to Run Successful Facebook and Instagram Campaigns
We are writing this post to give you some valuable tips to make Facebook and Instagram ads successful.
Let’s get started.
1. Create Relevant Ads
The first and most important thing is that you have to create relevant ads for your brand. You have to select the correct type of ad which matches your product requirements.
Facebook and Instagram ads have the following options;
● Image ads
● Video ads
● Carousel ads
● Dynamic Facebook
You have to select the kind of ad that suits your brand. In addition, you should work on ad images and videos. Only relative and Aussie oriented photos and videos can help you gain Facebook likes in Australia. You should also focus on the text and optimize it.
These will engage the users, which will help you get higher sales. Furthermore, you have to work on the dimensions and pixels of your ads because you don’t want them to look bad when they are life.
Check out: Is It Worth Advertising on Facebook? Tips for Facebook Ads
Creating relevant and proper ads is essential to make them successful.
2. Keep Gif ads Simple
If you want to use Gif ads, keep it simple. Don’t make a long video that could bore the audience. Please explain the problem correctly in a short time and then give them the solution. It will engage the audience, which is very important in making conversions. Your audience will not watch lengthy videos.
That’s why keeping it simple can make your ads Successful and also increase your sales.
3. Configure Your Account Properly
You should keep your objective of the campaign in mind before starting it. Do not start any campaign without a proper goal. If you have two objectives in mind, then make two ad sets for the objectives. Let’s say that you have the following two purposes;
- One is to increase traffic to your website.
- Another is to increase sales.
You have to create two ad sets for these objectives. Then track the results of your campaigns and improve them. The setup of your campaigns and ad sets is crucial in making ads successful.
4. Utilize Your Budget Proper
You don’t need a very high budget to make your Facebook and Instagram ads successful. You need to use your budget correctly. Do not spend all your budget to Buy Instagram likes for your posts and reside some budget for your social campaigns. Set your daily and campaign budget according to your resources and track the results regularly. The budget decision depends upon your product and brand.
Before you set your budget, you should do proper research about it. Analyze your competitors and then conclude. Then select the budget limits.
5. Target Your Audience Properly
One of the essential tips to make Facebook and Instagram ads successful is to target your audience correctly. It would be best to do proper research about audience interests by analyzing your competitors.
After doing research, try to target the relevant audience. Use the relevant targeting of Facebook and Instagram properly. The targeting is based on behaviors, Interests, and Demographics. So make sure to use the audience targeting wisely.
Your goal with relevant targeting is to ensure that your product reaches people with appropriate interests.
Check out: Why Instagram Ads are Important for eCommerce Business
6. Use Automated Placement of Ads
You don’t want to place your ad incorrectly. For that, you should use Automated placement by Facebook.
Facebook and Instagram ads appear in several places. It could be the Newsfeed on Mobile and the Desktop or one side of the desktop view. Placement of ads becomes a tough decision to make when you don’t have enough experience.
That’s the reason we recommend using Automated placement. It will help you place your ads in relevant places.
7. Learn Actively and Experiment
It is a last but important tip to make your Facebook and Instagram ads successful. Learn actively and apply your knowledge to do experiments. Don’t change things too much but remain on basics and still experiment.
Trace your results, and don’t repeat mistakes. Learn from your mistakes and implement your knowledge to have a positive influence. It will help you in making your Facebook and Instagram ads successful.
That’s it, Folks!
These were quite a few tips to make your Facebook and Instagram ads successful. If you still face trouble gaining followers on Facebook or Instagram via ads, you should hire an expert or try another way. To get 100% ROI for your expense, late no more to acquire Instagram followers that are real and active from an online company. We hope they will help you create better ads and make your ad campaigns successful. We will keep posting valuable information for you.
Check out: What is Ad Verification And why do Advertisers Need it?