HomeSEO5 Key Website Ranking...

5 Key Website Ranking Factors to Look Out in 2022

Ranking high in search engines is essential for your brand’s growth. But there are about 200 variables that determine your website’s ranking. It’s impossible to factor in each one of them. Puzzled which ones matter the most and others not so much? 

This is why you should seek expert guidance while revamping your website- let the professionals take care of it. You can find the best SEO experts at

To make it easier, we have listed five critical factors to improve the SERP ranking. Let’s dive right in – 


The first one might seem like a no-brainer, but you must understand how content plays an essential role. Only then can you optimize your website properly. 

After discovering your page, a search engine algorithm formulates an accurate picture of your niche. Your content is the primary factor that gives a clear picture of your domain. Fresh contents with accurate information help in crawling, leading to a higher rank.

Search engines, Google especially, looks for relevant, high-quality content that adds value to their user base. By a rule of thumb, high-quality content includes relevant information, proper keywords, authentic backlinks and is preferably written by a subject matter expert. 


SEO has become the most hackneyed term in the last few years. So much so that we were rooting for it to be chosen as the Word of the Year by The Australian National Dictionary. Well, next year, maybe!

All jokes aside, you must be wondering, if it’s cliched, why are we harping on the same string? Simple because SEO-optimized content drives more traffic. 

And backlinks are a prime factor in SEO optimization. Search engines are fine-tuning their AI mechanisms to crawl high-quality websites which went under the radar previously. Consequently, many websites with broken backlinks or irrelevant links are getting cleaned and filtered. 

Instead of permeating your content with unnecessary backlinks, site high-authority papers or surveys to back your claim. That is how Pagerank, Google’s ranking algorithm, gauges a content’s authenticity. 


This brings us to the second most crucial factor- keywords. Like backlinks, stuffing your content keywords after every two or three lines is not always the best strategy. 

Instead, pick one primary keyword and three to four related keywords. Google’s semantic search (related search results at the bottom of the page) is a surefire way to get a list of associated keywords. 

Use them strategically- distribute keywords in headings, subheadings, and the first few paragraphs of your content. Rankbrain, Google’s AI for ranking websites, uses machine learning to understand user intents behind a particular query. This is why using related keywords will keep you ahead of the curve.  

Responsive web Design

Did you know that mobile internet traffic accounts for 55% of all website traffic? Search engines, too, keeping up with the upward trend in mobile internet usage, made responsive UI a key factor in their ranking mechanism.

What this means is, your Responsive website web design will directly affect your ranking. So, it’s time to say goodbye to earlier designs and redesign your website, considering different screen sizes. If your website menu is not navigable on a smaller screen and images are not appearing correctly, chances are clients will not be patient enough to navigate your website. You can use the Google mobile usability test tool to gauge your website performance.

Site speed

If you plan to revamp your website in 2022, keep the load speed at the top of your priority list. Using CDN instead of local servers is a quick way to boost up your page load speed. 

The optimal load speed for websites is under 3-4 seconds. If it takes more than that, users will shift to another page. Furthermore, search engine algorithms will take time to crawl your website. Using Google core’s web vitals report, you can check the page load time and fix issues in your page.  

Quick takeaways

We hope that our tips have been helpful to you. Remember, the key is to think like a client. We all have our trusted websites that we keep visiting for content. Notice what keeps you hooked to their website, their SEO guidelines, UI design, and implement them on your website. 

Most Popular

More from Author

How Conducting an SEO Audit Can Improve Your Online Presence?

A strong online presence can make or break a business in...

10 Things to Consider When Crafting SEO Strategies for Niche Businesses

As a business owner operating in the digital landscape, it's essential...

7 ways Social Media Marketing can Boost Your Car dealership

Social media has undeniably become a cornerstone of our modern society,...

Share The Love: 5 Tips For Writing Awesome Guest Blogs That Will Perform Well.

When it comes to blogging today, you aren’t limited to just...

Read Now

How To Get Your Name On Top Of Google Searches?

As you know, Google is a popular search engine, and taking your brand name to the peak of its searches holds significant importance. Knowing how to get your name on the top of Google searches is critical. This is what a business, brand, or organization strives for,...

What is Direct Mail & Why It Is Still an Effective Marketing Tool

Direct mail is a tried-and-true marketing strategy now. As technology advances, businesses may prioritize digital marketing channels such as email and social media, but direct mail continues to be effective. In our article, we will define direct mail, fantastic ideas for doing it right, and explore why...

Data-driven Decisions: The role of Analytics in Effective Marketing

In today's digital landscape, data is a powerful currency that fuels strategic decision-making and drives business success—of marketing, analyzing its pivotal role in empowering businesses to make informed choices based on data-driven insights. By harnessing the power of analytics, businesses can gain a deeper understanding of their...

The Growing Challenge Of Ranking For Commercial Keywords: Overcoming Obstacles 

In the ever-evolving landscape of search engine optimization (SEO), one of the biggest challenges website owners and marketers face is the increasing difficulty in ranking for commercial keywords. Commercial keywords are those that directly relate to products, services, or industries with the intent to make a purchase....

4 Reasons to Focus More on Online Marketing

In today’s fast paced, technology-driven world, everything is changing – including the way we do business. In 2023, online marketing is all but replacing traditional advertising channels, and if you start leaning more in this direction, it will only boost your business and help you keep up...

What Are The Best Ways To Increase My Brand Awareness Online?

One of the most apt idioms to highlight the importance of brand awareness in digital marketing is: “You can lead a horse to water but you can’t make them drink.” For example, it doesn’t matter how much traffic you have heading to your website, if you have very...

How to Optimize Your Site For Mobile Users

Mobile devices have become our constant companions in today's world, and their influence on web browsing continues to soar. With growing smartphone users, ensuring your site delivers an exceptional mobile experience is crucial. In this blog, we'll unveil the best practices to make your website mobile-friendly, capturing the...

6 Best WordPress SEO Plugins for Boosting Website Traffic

Do you know why only a few websites appear at the top of search engines? The answer is ‘good SEO. If you put the needed and the right efforts into this vital part, you can grab the topmost seat on search engine results. A website is built with...

Does Email Marketing Have Any Impact On Your Search Engine Optimization?

In the world of digital marketing when there are so many different strategies available to you, it’s always worth looking for ways in which two or more methods can be used to complement one another – for example, using video marketing to increase social media engagement. But...

From Dated to Dazzling: Transform Your Website with Professional Redesign Services

The development pace of websites is skyrocketing. And in 2023, site owners can't afford to have their pages look the same for months or years on end. But how can you revamp a site such that it's worthwhile to the business? This article will show you EXACTLY how...

Top 7 SEO Trends to Increase Organic Traffic

Search engine optimization is one of the best ways to boost organic traffic; however, keeping up with its ever-evolving trends can be challenging. SEO specialists work tirelessly to stay abreast of trends in order to deliver relevant content at exactly the time users search for it - and...

How to Create Winning Content Strategy for Tech Websites

Brands may promote their wares and gain potential customers through content creation. This is particularly valid for tech businesses that market cutting-edge products to support the development of innovations. With the right content strategy in place, you can capture your intended audience at any point in the...