One of the most apt idioms to highlight the importance of brand awareness in digital marketing is: “You can lead a horse to water but you can’t make them drink.”
For example, it doesn’t matter how much traffic you have heading to your website, if you have very little in the way of brand awareness online, there are going to be a lot of thirsty horses!
In this article, we’re going to highlight some of the best ways to increase your brand awareness online. That way, when you are getting loads of traffic to your website, your prospects are going to have much more faith in your products / services, and will ultimately feel far more comfortable spending their hard earned cash with you.
1. Create awesome share-worthy content on social media
Not only should you be present on a number of social media platforms, but you should also be creating awesome, share-worthy content, consistently.
As part of your content creation strategy, you need to think very carefully about: “Is this content worthy of being shared by my ideal audience?”
Quality, engaging content gets shared, attracts likes, and sparks conversation. Keep that up and your brand awareness will grow exponentially.
2. Guest blog on popular sites in your industry
Guest blogging is a fantastic digital marketing strategy because it’s both an effective way of building a healthy backlink profile, while also putting your name out there. It’s an opportunity for you to demonstrate your knowledge and authority in your field by sharing high-value content across a multitude of platforms.
3. Invest in designing share-worthy infographics
When developing written content, whether for your own blog, a guest blog website, or your social media, you should consider designing share-worthy infographics to accompany them. This is a highly effective way of not only getting more shares and backlinks, but pushing your brand even further with beautiful, on-brand design work.
4. Find your brand voice and be consistent across all channels
It’s one thing to create and share loads of valuable, ‘people-first’ content, but if you don’t have a consistent and recognisable brand voice that is present across all channels, you’ll be missing out on a lot of opportunities to find and connect with your ideal audience.
My favourite example of a very distinct and consistent brand voice is Nathan W. Pyle’s “Stranger Planet”. His brand voice is so on point and highly recognisable that all of his fans who engage with him on social media adopt the very same messaging and language.
Of course, your industry and target demographic will play a crucial part in finding that voice and establishing your message.
5. Encourage and engage with reviews (especially the negative)
You should encourage all of your customers to leave feedback, whether on social media, Google, and the likes of TripAdvisor (where applicable). The more feedback you receive online; the more opportunity you have to:
- Engage with your customers in a meaningful way.
- Gain actionable feedback that you can put into practice.
- Appease dissatisfied customers, offer solutions, and demonstrate your dedication to customer satisfaction.
Conclusion: Be present
One of the key factors in building a positive online awareness is simply showing up and being consistent. If you pause your online marketing efforts, you’re going to fall from memory. However, if you have awesome content being churned out on a regular basis, your audience will engage with you, they will trust you, and they will be more than happy spending their hard earned cash!
Other noteworthy strategies to grow your brand awareness include:
- Remarketing
- Influencer marketing
- Local SEO
- Email marketing
- PPC
- And more.
Of course, establishing a solid brand awareness and maintaining a healthy online presence is no simple task. There’s an awful lot of time and research that goes into cutting through the noise and reaching your true potential. If this is something you want but would much prefer not to invest your precious time in it, we highly recommend finding a reputable third-party agency like Online Marketing Gurus in Sydney to make light of the grunt work on your behalf.