Include the TikTok social network in your Social Media Plan. It is currently the short video channel with the most activity and influence on the young and proactive public on the Internet.
Discover the keys to creating videos, know the tricks of the algorithm, when to publish, frequency, how to use keywords, links, trends, how to create a community and promote participation in engagement groups for each topic, etc.
What is TikTok Video Marketing?
TikTok is very similar to Instagram. Instead of being a photo retouching social network, it is a short video editor of 15 and/or 60 seconds.
How to cut a video on TikTok
The duration of TikTok videos can be from 15 seconds to 1 minute and record at different speeds.
Record videos directly in the TikTok app. Use the pause feature to capture different moments. Upload videos from your phone’s gallery too. These can be clips made with other video apps. Create new videos using images, photos, or saved clips on your phone. TikTok supports both portrait and landscape formats, so you can choose the style that fits best.
You can edit the videos. For example, if they are longer than one minute, select the fragment of the video you want to share. You can also create a video with multiple images, edit and sync multiple videos.
To record, it is not necessary that you constantly press the record button, use the timer that appears in the right column and select the seconds to start recording.
The record button can be discontinuous. That is, you can record a stop fragment, record another stop fragment, and so on until you have finished composing your video. This is very useful for making video transitions.
There are many tools you can use to create a customized video for TikTok. I use FlexClip video maker a lot. This tool can create TikTok Videos and create any other type of videos like promo videos, Youtube Videos, movie trailers, etc.
HASHTAGS IN TikTok Video Marketing
It is important that in each video you publish, you use hashtags like on Instagram to position yourself in the App, and if someone searches for topics related to yours, they will find you.
Hashtags are always important in TikTok content to have a hashtag of your own or corporate theme, another of trends or challenge, and some of Geolocation. It also helps the TikTok Algorithm know what topics you work on and show you to the public related to those topics. Posts with hashtags can reach spectacular reach and go viral on TikTok. There are TikTok accounts with videos with up to a million views, thanks to hashtags.
The ideal number of hashtags is between 5 and 7, do not include many more so that the algorithm does not penalize you. As on Instagram, some influencers use them, but if you are not a celebrity, you better use them to have a greater reach.
STICKERS, TEXTS, GIFTS, DECORATIONS for TikTok Video Marketing
You can personalize your videos with text, stickers, and GIFs—just like Instagram Stories. Develop your own style. Create a unique Look & Feel that helps users recognize your videos instantly, even without seeing your username. Add text anywhere on your video. Keep it static or set it to appear at specific times. To edit, click the text, choose the edit option, and decide exactly when each piece of text should show up. Use text to highlight your brand, TikTok handle, theme keywords, or even alert messages. You can also run YES/NO polls, share fan comments, or spark quick engagement in creative ways.
The TikTok video editor also has zoom, so if you want to use it while recording, you have to click the record button-up, and it will zoom in or out. In TikTok, you can broadcast live when you exceed 1,000 followers.
SHARED VIDEOS AND DUOS
You can make videos with other users. They are called DUOS. Even with users you know nothing about or have connected through the App, click on the DUO option when you have chosen a video of that person (users must have this option configured ).
VIDEO KARAOKE IN TIKTOK DUOS PLAYBACK
The karaoke option is not known or not used by many people, but you can sing a fragment of a song as if it were karaoke. Click on music in the upper part, and then in the right column, you press the note’s icon with scissors. You can cut out the fragment you want to sing.
THE BEST TIME TO POST for TikTok Video Marketing
The best time to post is between 7 p.m. and 10 p.m., and it is also when the community is most active.
The thing is that TikTok sometimes changes when you publish your video, it spreads it and goes viral right away, and there are times that it can go viral for three days.
In the first minute of being public, more users from different digital groups commented and shared it and more interaction with users with more active followers.
DRAFT AND FREE SPACE
The publications can be saved in draft before publishing them, and then you can edit the text and hashtags whenever you want. It is important to erase everything accumulated and even use the option “Free up space” in the “Settings and privacy” area so that the App and the algorithm run much better and your videos have more reach.
SHARE AND COMMENTS ON TIKTOK THE KEY TO BEING VIRAL
As with any other algorithm of any other social network, the more you share on other social networks, the more reach the TikTok App will give you.
That means that as soon as you publish, you must share that video on other social networks. I recommend Pinterest, Facebook, and Twitter, since they are social networks with much dynamic traffic and can generate very effective feedback.
PROFILE PRO CREATORS AT TIKTOK
The PRO profiles of TikTok are free are the profiles of creators like those of Instagram. You can change to this option in “Settings”. This type of profile allows you to access the statistics of your account, know at what time your users connect, from which places they come, ages, topics, etc.
You can see which videos of yours have appeared in “For you” and refine your themes and video style proposals.
CHALLENGE AT TikTok Video Marketing
You must participate in the TikTok “Challenge.” It is essential to integrate into the community, the lifestyle, inputs, etc. Your followers understand that if you are on TikTok, you come to entertain in a fun way!
TikTok offers several daily challenges. You can join by creating your own video using the challenge’s song or hashtag. You can also save your video to post later. If you like a song from another user’s video, you can save it too. Later, you can use it in your own content. This makes it easy to stay creative and join trends at your own pace.
In searches, they will show you the hashtags that are most active at the moment.
There are websites like Influencers Marketing Hub, where you will find a calculator that will tell you the approximate price of your content and more tips that are coming out daily.
FREQUENCY OF PUBLICATION IN TIKTOK
In social networks, we know that the factor that generates the most return is perseverance, being at the right time. Being consistent on TikTok means uploading at least one video a day and always trying to interact with the community.
The ideal is to create three correlative videos of the same theme a day. For example, create a series of videos of: “TIPS DE TIKTOK” explaining the step by step of creating Tiktok videos. Ideally, make videos of 15 seconds each with a tip (leave 15 minutes of time when publishing the videos). Or a 60-second video with three tips.
TikTok moves fast. It doesn’t give you much time to explain your video or your account. That’s why first impressions matter. You need to create an image that shows your essence right away. It should make you stand out. It should connect with your audience instantly. This quick connection builds trust and empathy. And that’s what helps you grow on TikTok.
Social networks are communities of people who connect to entertain and get to know each other. They are spaces for relationships between like-minded people from the same area. It is like making groups in the schoolyard. You can be the leader.
True Influence Comes from Engagement, Not Just Follower Count
Some people have a natural “showman” quality that instantly connects with audiences. They quickly gain followers. However, as we discussed in the Influencers Masterclass, these individuals often don’t convert followers into clients. They generate views, which helps with branding—but it doesn’t always lead to more sales.
In contrast, a TikTok account with a small but engaged community—around 500 followers—can have a stronger influence. These followers are genuinely interested in the content. That makes the account more valuable. However, building this kind of loyal following takes much more effort and time.
It’s also worth noting that TikTok often hires celebrities to make videos. This helps the platform stay trendy and widely used. It’s part of their strategy to dominate the market.
Right now, TikTok is the only major social network with true organic reach. You can still grow an audience without paying for ads. Platforms like Instagram and Facebook now rely heavily on paid promotion. But like all digital tools, TikTok risks losing its value if overused or misused by non-professionals.
Check out: How to Get the Comic Filter on TikTok?